{"id":9507,"date":"2024-11-21T12:15:00","date_gmt":"2024-11-21T11:15:00","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=9507"},"modified":"2025-01-22T11:59:20","modified_gmt":"2025-01-22T10:59:20","slug":"how-we-increased-sales-by-almost-800","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-we-increased-sales-by-almost-800\/","title":{"rendered":"How we increased sales by almost 800%?"},"content":{"rendered":"\n<section data-scroll-section=\"6a20827232dd5\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p class=\"has-small-font-size\">SCOPE OF WORK<\/p>\n<ul>\n<li>Marketing automation<\/li>\n<li>Google Ads Campaigns<\/li>\n<li>Meta Ads Campaigns<\/li>\n<li>Social Media Strategy<\/li>\n<li>Search Engine Optimization (SEO)<\/li>\n<li>Social Media Management<\/li>\n<li>Marketing Automation<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <h2>From stagnation to dynamic growth<\/h2>\n<p>In 2018, when we started our collaboration, the store primarily operated as a local business, selling parts for American trucks mainly through offline channels. Recognizing the potential of e-commerce, the owner approached us to lead the transformation and take the business online. Today, <strong>bigrigworld.com<\/strong> is one of the industry leaders in the U.S., offering hundreds of thousands of products and handling tens of thousands of orders annually. The store continues to experience stable sales growth, strengthening its market position.<\/p>\n<p>&nbsp;<\/p>\n<h3>What did we find?<\/h3>\n<ol>\n<li><strong>Lack of Traffic:<\/strong> The store generated minimal traffic, making it impossible to achieve sales results.<\/li>\n<li><strong>Online Invisibility:<\/strong> The lack of search engine rankings limited customer acquisition opportunities.<\/li>\n<li><strong>No Marketing Strategy:<\/strong> No planned promotional activities were conducted, further exacerbating visibility and sales challenges.<\/li>\n<li><strong>Low Conversion Rate:<\/strong> Even the small amount of traffic did not translate into sales due to poor UX and non-optimized purchasing processes.<\/li>\n<li><strong>No Sales:<\/strong> The store barely generated revenue, stemming from a combination of technical issues and the absence of active marketing.<\/li>\n<\/ol>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-1440x1036.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-920x662.jpg\"\n                     width=\"1868\"\n                     height=\"1344\"\n                     alt=\"Performance Google Ads 1\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-intro\">\n    <div class=\"ivn-b-intro__wrapper is-container\">\n                                            <div class=\"ivn-b-intro__wrapper__description ivn-prevent-global-styles\">\n                <h2>A strategic, step-by-step approach<\/h2>\n<p>The transformation of the store began with an in-depth analysis of its challenges, industry specifics, and client needs. When designing our strategy, we focused on maximizing sales results in the short term while simultaneously working toward the long-term goal: establishing a market-leading position.<\/p>\n            <\/div>\n                    <\/div>\n<\/section>\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/brw_2-1-tmp-450x291.webp\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/brw_2-1-tmp-450x291.webp 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/brw_2-1-tmp-920x594.webp 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/brw_2-1-tmp-1440x930.webp 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"4320\"\n                     height=\"2789\"\n                     alt=\"Brw 2 1 Tmp\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Conversion optimization, UX, performance \u2013 building the foundations for growth<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Before launching marketing efforts, it was crucial to resolve technical issues that limited the store\u2019s potential. While the Magento 2 platform provided a solid foundation, the frontend required a complete overhaul. We implemented a new design, improved navigation, and simplified the checkout process, which was previously unintuitive. Additionally, we optimized the website\u2019s loading speed. These improvements eliminated purchasing barriers and established a strong foundation for future conversion rate growth.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/brw-sku-2-450x267.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/brw-sku-2-450x267.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/brw-sku-2-920x545.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/brw-sku-2-1440x853.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"3147\"\n                     height=\"1864\"\n                     alt=\"Brw Sku 2\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">SKU in the spotlight \u2013 SEO optimization that delivered results<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>SEO analysis revealed that customers most frequently search for parts using catalog numbers (SKU). We optimized product pages by focusing on this element, significantly increasing their visibility in search results. Adjusting content and meta tags to align with this search behavior produced the first noticeable results within just a few months.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-small is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-case-wyniki-450x253.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-case-wyniki-450x253.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-case-wyniki-920x517.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-case-wyniki.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1366\"\n                     height=\"768\"\n                     alt=\"Brw Case Wyniki\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Systematic SEO efforts<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>A consistently implemented SEO strategy led to a dynamic increase in the site&#8217;s visibility. Within two years, we achieved:<\/p>\n<ul>\n<li>230% more keywords in the top 3,<\/li>\n<li>400% growth in monthly organic traffic,<\/li>\n<li>127.53% increase in sessions from Google.<\/li>\n<\/ul>\n<p>As a result, the store not only gained greater brand recognition but also attracted new customers.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-gsc-450x253.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-gsc-450x253.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-gsc-920x517.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-gsc.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1366\"\n                     height=\"768\"\n                     alt=\"Case Study Brw Gsc\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Increasing the number of key phrases \u2013 a step toward market leadership<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Our SEO efforts resulted in a 192% increase in the number of keywords visible in search results. Improved rankings, including long-tail keywords, allowed us to reach a broader customer base. Enhanced visibility translated into higher website traffic and stronger user engagement.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n<section data-scroll-section class=\"ivn-b-intro has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-intro__wrapper is-container\">\n                                    <div class=\"ivn-b-intro__wrapper__title ivn-prevent-global-styles\">\n                <h2>PPC campaigns \u2013 efficiency first<\/h2>\n            <\/div>\n                            <div class=\"ivn-b-intro__wrapper__description ivn-prevent-global-styles\">\n                <p>The initial PPC campaigns focused on maximizing budget efficiency to ensure the highest possible returns. We developed product and remarketing campaigns that generated a stable return on ad spend (ROAS) of 2000%<strong>+<\/strong> from the very beginning.<\/p>\n            <\/div>\n                    <\/div>\n<\/section>\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-450x324.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-450x324.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-920x662.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/performance_google_ads-1-1440x1036.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1868\"\n                     height=\"1344\"\n                     alt=\"Performance Google Ads 1\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Effective Google Ads campaigns<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We started with Google Ads, recognizing its high growth potential. By setting up analytical tools, a Merchant Center account, and refining the product feed, we laid the foundation for success. Thanks to precisely targeted campaigns: Revenue increased by 780% and ROAS reached an impressive 2272%.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-conversion-450x253.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-conversion-450x253.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-conversion-920x517.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/case-study-brw-conversion.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1366\"\n                     height=\"768\"\n                     alt=\"Case Study Brw Conversion\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h3>Continuous optimization and increasing ROI<\/h3>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We continuously optimized product and brand campaigns, yielding measurable results:<\/p>\n<ul>\n<li><strong>$22 in revenue for every $1 spent on ads<\/strong>,<\/li>\n<li><strong>3000% growth in monthly revenue within 18 months<\/strong>.<\/li>\n<\/ul>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-small is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/case-brw-meta-ads-450x253.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/case-brw-meta-ads-450x253.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/case-brw-meta-ads-920x517.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/case-brw-meta-ads.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1366\"\n                     height=\"768\"\n                     alt=\"Case Brw Meta Ads\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Meta Ads \u2013 engagement and reach in social media<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Paid social media campaigns boosted both visibility and sales. We focused on precise targeting and high-quality ad creatives. Results:<\/p>\n<ul>\n<li>Reduced customer acquisition cost from<strong> $23.66 <\/strong>to<strong> $13.50<\/strong>,<\/li>\n<li>ROAS in H1 2024 reached <strong>2992%<\/strong>,<\/li>\n<li>Stable acquisition cost remains just <strong>$13.45<\/strong>.<\/li>\n<\/ul>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw_case-study_5_en-1-1440x725.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw_case-study_5_en-1-1920x966.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw_case-study_5_en-1-2880x1450.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw_case-study_5_en-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw_case-study_5_en-1-920x463.jpg\"\n                     width=\"3600\"\n                     height=\"1812\"\n                     alt=\"Brw Case Study 5 En 1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Brand growth in social media<\/h2>\n\n\n\n<p>We implemented a\u00a0coherent and tailored social media communication strategy\u00a0to strengthen Big Rig World\u2019s online presence. Through engaging content, precise targeting, and regular paid campaigns, the brand achieved\u00a0higher user engagement\u00a0and\u00a0improved sales performance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-social-e1715857749312-1440x812.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-social-e1715857749312-1920x1083.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-social-e1715857749312-2880x1624.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-social-e1715857749312-920x519.jpg\"\n                     width=\"3601\"\n                     height=\"2031\"\n                     alt=\"Brw Social E1715857749312\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        \n                    <video loop muted autoplay playsinline>\n                <source src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-social.mp4\" type=\"video\/mp4\">\n            <\/video>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Sales automation \u2013 email marketing<\/h2>\n\n\n\n<p>As part of our\u00a0marketing automation\u00a0efforts, we focused on email marketing, creating\u00a0personalized campaigns\u00a0tailored to customer needs. These included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome emails<\/strong>\u00a0for new customers, building relationships from the first interaction.<\/li>\n\n\n\n<li><strong>Special offers<\/strong>\u00a0customized based on purchase history and user preferences.<\/li>\n\n\n\n<li><strong>Abandoned cart reminders<\/strong>, effectively increasing the checkout completion rate.<\/li>\n\n\n\n<li><strong>Recurring emails<\/strong>, reminding customers when it\u2019s time to replace previously ordered parts, sent at optimal moments.<\/li>\n<\/ul>\n\n\n\n<p>These actions helped increase customer engagement, streamline the purchasing journey, and maximize the value of each contact.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-marketing-automation-tmp-1440x564.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-marketing-automation-tmp-1920x752.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-marketing-automation-tmp-2880x1128.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-marketing-automation-tmp-920x360.jpg\"\n                     width=\"3036\"\n                     height=\"1189\"\n                     alt=\"Brw Marketing Automation Tmp\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-padding-top\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-photo-1440x737.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-photo-1920x983.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-photo-2880x1475.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-photo.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-photo-920x471.jpg\"\n                     width=\"4320\"\n                     height=\"2212\"\n                     alt=\"Brw Photo\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section id=\"section-quote-6a20827261c6a\" class=\"ivn-b-quote has-padding-top\">\n        <div class=\"ivn-b-quote__wrapper is-container\">\n            <div class=\"ivn-b-quote__wrapper__box\">\n                                    <div class=\"ivn-b-quote__box__quote-text ivn-prevent-global-styles\">\n                        <h2 class=\"has-medium-font-size\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;I've partnered with Ivision for years, finding them to be an invaluable asset for graphic design and website development projects. Their professionalism, creativity, and timeliness are unmatched. I highly recommend their services for anyone seeking top-tier digital solutions.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:771,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;11&quot;:4,&quot;12&quot;:0}\">&#8220;I&#8217;ve partnered with IVN for years, finding them to be an invaluable asset for graphic design and website development projects. Their professionalism, creativity, and timeliness are unmatched. I highly recommend their services for anyone seeking top-tier digital solutions.&#8221;<\/span><\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-quote__box__quote-info\">\n                                                    <img class=\"lazy ivn-b-quote__quote-info__image\"\n                                data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/yk_portrait-4-280x331-1.jpg\"\n                                alt=\"Yk Portrait 4 280x331 1\">\n                                                <div class=\"ivn-b-quote__quote-info__person-details\">\n                                                            <div class=\"ivn-b-quote__person-details__name ivn-prevent-global-styles\">\n                                    <p>Tom Mikes<\/p>\n                                <\/div>\n                                                                                        <div class=\"ivn-b-quote__person-details__position ivn-prevent-global-styles\">\n                                    <p>CEO<\/p>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-top has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h2>Consistent year-over-year growth<\/h2>\n<p>Synergistic advertising efforts and performance campaigns have helped <strong>bigrigworld.com<\/strong> solidify its position as an industry leader.<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-first-layout has-third-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">412%<\/span>\n                                                                            <p>Increase in impressions in 2023<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">644%<\/span>\n                                                                            <p>Traffic growth from 2020 to 2024<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">230%<\/span>\n                                                                            <p>More keywords in the top 3<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">662,24%<\/span>\n                                                                            <p>Transaction growth over two years<\/p>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3>Brands we\u2019ve helped achieve success<\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-did-we-increase-interest-in-subaru-test-driving\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini-920x644.png\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini-920x644.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini.png 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Subaru Jazda 0 En Mini\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-did-we-increase-interest-in-subaru-test-driving\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">How did we increase interest in Subaru test driving?<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/70-more-customers-for-carserwis\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Carserwis Case Study 4 3\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/70-more-customers-for-carserwis\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">70% more customers for CarSerwis<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__button\">\n                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-category=performance-en\"\n                   class=\"ivn-Btn ivn-Btn--secondary\"                   data-btn-content>See all<\/a>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-cta has-padding-top has-padding-bottom with-background\">\n                    <img class=\"lazy\"\n                                 data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg\"\n                 data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1440x810.jpeg 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1920x1080.jpeg 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-2880x1620.jpeg 2880w\"\n                 data-sizes=\"100vw\"\n                 alt=\"Tlo 1\"\/>\n                <div class=\"ivn-b-cta__wrapper is-container\">\n            <div class=\"ivn-b-cta__wrapper__text\">\n                                    <div class=\"ivn-b-cta__text__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-4\"\n                         data-scroll>\n                        <h2 class=\"has-large-font-size\">Let&#8217;s talk about<br \/>\n<i data-stringify-type=\"italic\">Your\u00a0<\/i>project<\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-cta__text__description ivn-slide-in ivn-animation-delay-6\" data-scroll>\n                        <p>Make an appointment for a free consultation<br \/>\nand see how we can help you.<\/p>\n                    <\/div>\n                                            <\/div>\n            <div class=\"ivn-b-cta__wrapper__person-info\">\n                                                        <img class=\"lazy ivn-b-cta__person-info__image\"\n                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/ivn0309-450x600.jpg\"\n                         width=\"1536\"\n                         height=\"2048\"\n                         alt=\"Ivn0309\">\n                                <div class=\"ivn-b-cta__person-info__box\">\n                                            <div class=\"ivn-b-cta__person-info__name\">\n                            Monika Nowicka                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__position\">\n                            Account Manager                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__phone\">\n                            <a href=\"tel:+48 793 397 006\"\n                               data-fullphone=\"+48 793 397 006\">\n                                <p>\n                                    +48 793 397                                    <span> &#8230; show <\/span>\n                                <\/p>\n                            <\/a>\n                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__email\">\n                            <a href=\"mailto:hello@ivn.pl\">hello@ivn.pl<\/a>\n        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