{"id":8089,"date":"2024-04-17T10:17:57","date_gmt":"2024-04-17T08:17:57","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=8089"},"modified":"2024-12-03T12:58:37","modified_gmt":"2024-12-03T11:58:37","slug":"how-did-we-increase-interest-in-subaru-test-driving","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-did-we-increase-interest-in-subaru-test-driving\/","title":{"rendered":"How did we increase interest in Subaru test driving?"},"content":{"rendered":"\n<section data-scroll-section=\"6a2082722b61e\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p><strong>RANGE OF ACTIVITIES<\/strong><\/p>\n<ul>\n<li>Advertising strategy<\/li>\n<li>Google Ads campaigns<\/li>\n<li>Analytics implementation<\/li>\n<li>Marketing support<\/li>\n<li>Preparation of banners<\/li>\n<li>Reporting<\/li>\n<\/ul>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <h2>Advertising activities for Subaru<\/h2>\n<p>Subaru Polska, as an importer and main representative of the brand in the country, entrusted us with the task of strengthening its online position on the automotive market. A key element of our activities were precisely targeted Google Ads campaigns, enabling us to effectively reach people interested in the brand and potential customers.<\/p>\n<p>We have expanded the common scope of marketing activities to effectively promote promotional campaigns and increase the number of potential customers. We created advertisements that encouraged people to visit showrooms and take test drives, which allowed them to get to know Subaru&#8217;s offer directly.<\/p>\n<h3>Main goals and design challenges<\/h3>\n<ul>\n<li>Increase in the number of test drive inquiries<\/li>\n<li>Increasing brand visibility and recognition<\/li>\n<li>Presentation of the offer of vehicles available in showrooms on the Google network<\/li>\n<li>Promotion of new models and seasonal campaigns.<\/li>\n<li>Integration of the campaign with activities in social media and traditional marketing channels to createa consistent brand message.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_ads2-3.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_ads2-3.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_ads2-3.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_ads2-3.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"3000\"\n                     height=\"2596\"\n                     alt=\"Subaru Jazda Ads2 3\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>Where did we start?<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Extensive Google Ads activities<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We have created advertising campaigns, including search, display, remarketing and YouTube campaigns. Precise targeting and continuous optimization allowed us to significantly increase the visibility of the Subaru brand. The result was a significant increase in monthly visits to the website and an expansion of the reach.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/mockup-z-typami-kampanii-1440x899.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/mockup-z-typami-kampanii.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/mockup-z-typami-kampanii.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/mockup-z-typami-kampanii.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/mockup-z-typami-kampanii-920x574.jpg\"\n                     width=\"1920\"\n                     height=\"1198\"\n                     alt=\"Mockup Z Typami Kampanii\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-google-ads-450x305.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-google-ads-450x305.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-google-ads-920x624.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/brw-google-ads-1440x977.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1550\"\n                     height=\"1052\"\n                     alt=\"Brw Google Ads\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Obtaining leads for test drives<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Google Ads campaigns for Subaru Polska were a key element of our strategy to obtain more leads for test drives.<\/p>\n<p>Thanks to precise targeting and the use of various advertising formats, we reached people interested in testing Subaru cars. The activities carried out contributed to achieving significant business results.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_3-450x364.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_3-450x364.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_3-920x745.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_3-1440x1166.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"2000\"\n                     height=\"1619\"\n                     alt=\"Subaru Jazda 3\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>A revolution on the automotive market<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Premiere of the new model<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Using advanced Google Ads tools, we precisely reached customers at every stage of their purchasing path &#8211; from those initially searching to those ready to make a decision.<\/p>\n<p>This approach allowed us to achieve a broad reach, engaging both new and existing brand customers, during the launch of the new Subaru model.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_4-450x364.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_4-450x364.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_4-920x744.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_4-1440x1165.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"2000\"\n                     height=\"1618\"\n                     alt=\"Subaru Jazda 4\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Vintage Sale<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>During the vintage sale, our goal was to increase customer engagement. We addressed the campaigns to people willing to make a purchase decision.<\/p>\n<p>We used a retargeting strategy, effectively reaching people previously interested in Subaru cars and reminding them about the unique sale offer.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Seasonal campaigns that increase engagement<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>During our advertising activities, we placed particular emphasis on flexibility, adapting campaigns to seasonality and current needs. We supported Subaru&#8217;s activities during promotional campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/kolaz-z-banerow-o-akcjach-promocyjnych_2-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/kolaz-z-banerow-o-akcjach-promocyjnych_2-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/kolaz-z-banerow-o-akcjach-promocyjnych_2-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/kolaz-z-banerow-o-akcjach-promocyjnych_2.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/kolaz-z-banerow-o-akcjach-promocyjnych_2-920x518.jpg\"\n                     width=\"3500\"\n                     height=\"1969\"\n                     alt=\"Kolaz Z Banerow O Akcjach Promocyjnych 2\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-top has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h2>Effective reaching of the brand&#8217;s customers<\/h2>\n<p>Our advertising activities support Subaru Polska, strengthening its position on the automotive market.<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-first-layout has-third-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">271%<\/span>\n                                                                            <p>Increasing the number of clicks<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">+7 mln<\/span>\n                                                                            <div class=\"sc-ytozhe-0 fWOeQU\">\n<div class=\"content-wrapper\">\n<div class=\"sc-1mhun4d-0 gtvTYz sc-gKPRtg sc-hdouvc-0 itioXH kkkiTX\" data-ats-wb-element=\"text\">\n<div class=\"sc-1dh8vc5-0 enUDdu\">\n<div class=\"sc-54hqq7-0 ipoKBl\">\n<p>Ad views in 2023<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">636% <\/span>\n                                                                            <p>Conversion increase in the last year<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">0,12 z\u0142<\/span>\n                                                                            <p>Cost of an average click<\/p>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                    <video loop muted autoplay playsinline>\n                <source src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru-outback-life-is-great-1080p_25fps_h264-128kbit_aac_1.mp4\" type=\"video\/mp4\">\n            <\/video>\n        \n        <\/div>    <\/section>\n\n\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3 class=\"has-large-font-size\">Brands we&#8217;ve helped achieve success<\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=facebook-ads\">Facebook Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media\">Social Media<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-we-increased-sales-by-almost-800\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3-920x642.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3-920x642.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Thumbnail Brw3\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-we-increased-sales-by-almost-800\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">How we increased sales by almost 800%?<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Strategic use of Google Ads campaigns for a leader in the compact SUV segment.<\/p>\n","protected":false},"featured_media":9096,"menu_order":12,"template":"","case-studies-category":[112],"case-studies-tags":[123],"class_list":["post-8089","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-performance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How did 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