{"id":8083,"date":"2024-02-12T16:05:33","date_gmt":"2024-02-12T15:05:33","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=8083"},"modified":"2025-01-16T14:10:42","modified_gmt":"2025-01-16T13:10:42","slug":"subaru-polska-how-we-built-a-strong-community-on-social-media","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/subaru-polska-how-we-built-a-strong-community-on-social-media\/","title":{"rendered":"Subaru Polska: how we built a strong community on social media"},"content":{"rendered":"\n<section data-scroll-section=\"6a208d4534809\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p>RANGE OF ACTIVITIES<\/p>\n<ul>\n<li>Communication strategy<\/li>\n<li>Social media support<\/li>\n<li>Creating visual\u00a0content<\/li>\n<li>Building an active community<\/li>\n<li>Profile moderation<\/li>\n<li>Seasonal and promotional campaigns<\/li>\n<li>Collaboration with influencers<\/li>\n<\/ul>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <h2>From Impreza to safe driving in Subaru<\/h2>\n<p>When we started cooperation with Subaru Polska, one of the goals was to change the way the brand was perceived. The main challenge was to support the process of building the recognition of Subaru Polska from a brand associated with adrenaline racing into a symbol of conscious road safety.<\/p>\n<h3>Main goals and design challenges<\/h3>\n<ul>\n<li>Changing the brand image in social media<\/li>\n<li>Increasing the number of test drive registrations<\/li>\n<li>Building a positive brand image and a loyal community<\/li>\n<li>Increased user interaction and engagement in social media<\/li>\n<li>Promotion of new models, offers and seasonal campaigns<\/li>\n<li>Arousing the interest of potential customers<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_10_2.jpg-450x253.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_10_2.jpg-450x253.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_10_2.jpg-920x518.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_10_2.jpg-1440x810.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1920\"\n                     height=\"1080\"\n                     alt=\"Subaru 10 2.jpg\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>Where did we start?<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Initial analysis, i.e. understanding the Subaru brand environment<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>When we started our adventure with social media management for Subaru Polska in 2014, the first step was to thoroughly investigate the brand&#8217;s current communication situation. We have prepared an online marketing strategy based on a thorough market analysis. We identified target groups and defined the foundations of brand communication.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                                    <div class=\"ivn-b-photo-text__text-content__buttons\">\n                                                                            <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/performance\/marketing-strategy\/\"\n                               class=\"ivn-Btn ivn-Btn--secondary--dark\"                               data-btn-content>LEARN MORE ABOUT MARKETING STRATEGIES<\/a>\n                                                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_4-1-1440x1230.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_4-1-1920x1641.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_4-1-2880x2461.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_4-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_4_mobile-1-920x1596.jpg\"\n                     width=\"3512\"\n                     height=\"3001\"\n                     alt=\"Subaru 4 1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_6_en-450x338.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_6_en-450x338.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_6_en-920x691.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_6_en-1440x1082.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"2411\"\n                     height=\"1812\"\n                     alt=\"Subaru 6 En\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Building a Subaru Polska profile on Facebook practically from scratch<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We have created a new quality of communication in line with the client&#8217;s needs and strategy, attracting both new and existing fans of the brand. Thanks to the actions we have taken, we have increased the visibility of the brand. We have also strengthened relationships with customers and enthusiasts of Pleiades cars.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<h2 class=\"wp-block-heading\">A new chapter in the brand&#8217;s history on social media<\/h2>\n\n\n\n<p>We transformed the brand image, moving from sporty dynamics to identifying Subaru with safe SUVs that are ideal for families and meet the expectations of the most demanding customers.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_comp_anim-1-1440x1254.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_comp_anim-1-1920x1672.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_comp_anim-1-2880x2508.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_comp_anim-1-920x801.jpg\"\n                     width=\"3781\"\n                     height=\"3293\"\n                     alt=\"Subaru Comp Anim 1\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Purposeful actions that increased visibility and engagement<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>As part of our community engagement strategy, we initiated the #mojeSubaru campaign, which is based on User Generated Content (UGC). This initiative allows fans to express their passion while building a strong online community. Thanks to this, the brand gains active support, which increases its reach and views on social media.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_sm_okladka-albumu-wakacyjne-kadry-mojesubaru-1440x960.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_sm_okladka-albumu-wakacyjne-kadry-mojesubaru-1920x1280.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_sm_okladka-albumu-wakacyjne-kadry-mojesubaru-2880x1920.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_sm_okladka-albumu-wakacyjne-kadry-mojesubaru.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_sm_okladka-albumu-wakacyjne-kadry-mojesubaru-920x613.jpg\"\n                     width=\"3600\"\n                     height=\"2400\"\n                     alt=\"SUBARU Social Media\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-small is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_influ-450x327.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_influ-450x327.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_influ-920x669.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_influ-1440x1047.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"4320\"\n                     height=\"3142\"\n                     alt=\"Subaru Influ\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>Influencer marketing<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Cooperation of the highest order<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We coordinated cooperation with ski jumpers Piotr \u017by\u0142a and Maciej Kot. Our role was not limited only to the organization &#8211; we actively supported them in the content creation process and discussed the details of the publication in depth to ensure maximum effect and consistency with the brand values.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                    <video loop muted autoplay playsinline>\n                        <source src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_anim_2.1-2.mp4\" type=\"video\/mp4\">\n                    <\/video>\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>competitions and special campaigns for fans<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Interactions with Subaru drivers<\/h2>\n<h2><\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We have created an engaged online community through regular publications, responses to users&#8217; comments and questions. We increased the profile&#8217;s engagement by organizing competitions and special campaigns. We are responsible for developing the concept of competitions and planning their publication. Thanks to such promotion, the brand reaches a wide range of users and engages the community even more.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_5_en.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_5_en-1920x1106.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_5_en.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_5_en.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/subaru_5_en.jpg\"\n                     width=\"3600\"\n                     height=\"2073\"\n                     alt=\"Subaru 5 En\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-small is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/subaru-zasieg-social-media-450x286.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/subaru-zasieg-social-media-450x286.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/subaru-zasieg-social-media-920x584.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/subaru-zasieg-social-media.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1245\"\n                     height=\"790\"\n                     alt=\"Subaru Zasieg Social Media\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Increase in brand popularity<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We have increased Subaru&#8217;s reach in social media, which allows us to effectively reach new audiences and strengthen the brand&#8217;s position on the market. Thanks to valuable content and an authentic approach, we have <strong>built a loyal and active community, which translates into higher user engagement.<\/strong><\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section id=\"section-quote-6a208d455d80d\" class=\"ivn-b-quote has-padding-bottom\">\n        <div class=\"ivn-b-quote__wrapper is-container\">\n            <div class=\"ivn-b-quote__wrapper__box\">\n                                    <div class=\"ivn-b-quote__box__quote-text ivn-prevent-global-styles\">\n                        <h2>\u201cIVN is an irreplaceable and proven partner in building our brand. They take care of our social media, paid campaigns and support websites. Creativity, professionalism and efficiency of activities make us recommend their services with full confidence.\u201d<\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-quote__box__quote-info\">\n                                                    <img class=\"lazy ivn-b-quote__quote-info__image\"\n                                data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/1680175045810-450x450.jpeg\"\n                                alt=\"1680175045810\">\n                                                <div class=\"ivn-b-quote__quote-info__person-details\">\n                                                            <div class=\"ivn-b-quote__person-details__name ivn-prevent-global-styles\">\n                                    <p>Pawe\u0142 Lata\u0142a<\/p>\n                                <\/div>\n                                                                                        <div class=\"ivn-b-quote__person-details__position ivn-prevent-global-styles\">\n                                    <p>Head of Marketing<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;SUBARU Import Polska sp. z o.o.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:2,&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427}}\">SUBARU Import Polska<\/span><\/p>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h2>An engaged community for years<\/h2>\n<p>We have gained significantly more car enthusiasts to follow Subaru content on social media.<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-first-layout has-third-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">25 times<\/span>\n                                                                            <div class=\"sc-ytozhe-0 fWOeQU\">\n<div class=\"content-wrapper\">\n<div class=\"sc-1mhun4d-0 gtvTYz sc-gKPRtg sc-hdouvc-0 itioXH kkkiTX\" data-ats-wb-element=\"text\">\n<div class=\"sc-1dh8vc5-0 enUDdu\">\n<div class=\"sc-54hqq7-0 ipoKBl\">\n<div>\n<p><span class=\"text-color\">More followers<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">664%<\/span>\n                                                                            <div class=\"sc-ytozhe-0 fWOeQU\">\n<div class=\"content-wrapper\">\n<div class=\"sc-1mhun4d-0 gtvTYz sc-gKPRtg sc-hdouvc-0 itioXH kkkiTX\" data-ats-wb-element=\"text\">\n<div class=\"sc-1dh8vc5-0 enUDdu\">\n<div class=\"sc-54hqq7-0 ipoKBl\">\n<p>Increase in visits to Facebook<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">10 years<\/span>\n                                                                            <p>Of cooperation<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">300%<\/span>\n                                                                            <div class=\"sc-ytozhe-0 fWOeQU\">\n<div class=\"content-wrapper\">\n<div class=\"sc-1mhun4d-0 iysUdt sc-gKPRtg sc-hdouvc-0 itioXH kkkiTX\" data-ats-wb-element=\"text\">\n<div class=\"sc-1dh8vc5-0 enUDdu\">\n<div class=\"sc-54hqq7-0 ipoKBl\">\n<p>Greater reach in 2023 on FB<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3 class=\"has-large-font-size\">Brands we&#8217;ve helped achieve success<\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media-ads\">Social Media Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/digital-marketing-for-the-largest-air-conditioning-company\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3-920x643.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3-920x643.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Thumbnail Gree3\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/digital-marketing-for-the-largest-air-conditioning-company\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Digital marketing for the largest air conditioning company<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media\">Social Media<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/new-life-for-the-online-community-of-the-largest-climbing-center-in-lesser-poland\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_thumbnail.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_thumbnail.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_thumbnail.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Cwf Case Study Thumbnail\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/new-life-for-the-online-community-of-the-largest-climbing-center-in-lesser-poland\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">New life for the online community of the largest climbing center in Lesser Poland<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Marketing activities for the official Subaru car importer in the Polish market.<\/p>\n","protected":false},"featured_media":2231,"menu_order":0,"template":"","case-studies-category":[112],"case-studies-tags":[122,125,129,131],"class_list":["post-8083","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-performance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subaru Polska: how we built a strong community on social media - IVN<\/title>\n<meta name=\"description\" content=\"Poznaj historie sukcesu! 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