{"id":8058,"date":"2024-04-16T16:10:35","date_gmt":"2024-04-16T14:10:35","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=8058"},"modified":"2024-12-05T14:09:17","modified_gmt":"2024-12-05T13:09:17","slug":"social-media-strategy-for-a-local-cafe-blossom-coffee-food","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/social-media-strategy-for-a-local-cafe-blossom-coffee-food\/","title":{"rendered":"Social Media Strategy for a Local Cafe &#8211; Blossom Coffee &amp; Food"},"content":{"rendered":"\n<section data-scroll-section=\"6a209220a83fa\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p><strong>RANGE OF ACTIVITIES<\/strong><\/p>\n<ul>\n<li>Strategy<\/li>\n<li>Social Media<\/li>\n<li>Meta ADS<\/li>\n<li>Market analysis<\/li>\n<li>Google business card<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <h3>A cafe full of inspiration<\/h3>\n<p>Blossom Coffe&amp;Food is an atmospheric cafe specializing in original baked bagels\u00a0 and serving specialty coffee. This is a place for lovers of good food. The location in the center of Krakow makes it a perfect place for tourists and local customers.<\/p>\n<p>The cafe has a very good reputation and a large group of loyal guests. However, their actions on social media have so far been rather chaotic. The owner asked us for help in organizing consistent communication with attention to the smallest details.<\/p>\n<h4>Main goals and design challenges<\/h4>\n<ul>\n<li>Targeting and unifying communication in social media<\/li>\n<li>Creating a marketing strategy tailored to the business<\/li>\n<li>Creating a coherent language of communication and visual identification<\/li>\n<li>Strengthening the position of the cafe on the Krakow market<\/li>\n<li>Ensuring regular communication with customers<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                    <br \/>\n<b>Notice<\/b>:  Trying to access array offset on value of type bool in <b>\/home\/users\/ivnsite\/public_html\/ivnsite.ivn-works.com\/content\/themes\/ivn\/blocks\/photo\/template.php<\/b> on line <b>61<\/b><br \/>\n<br \/>\n<b>Notice<\/b>:  Trying to access array offset on value of type bool in <b>\/home\/users\/ivnsite\/public_html\/ivnsite.ivn-works.com\/content\/themes\/ivn\/blocks\/photo\/template.php<\/b> on line <b>62<\/b><br \/>\n            <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"\">\n                                <img class=\"lazy\"\n                     data-src=\"\"\n                     width=\"\"\n                     height=\"\"\n                     alt=\"\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_9_en-450x238.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_9_en-450x238.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_9_en-920x486.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_9_en-1440x761.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"2796\"\n                     height=\"1478\"\n                     alt=\"Blossom Case Study 9 En\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>Where did we start?<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 id=\"Strategia-Komunikacji-w-Social-Mediach\" class=\"has-medium-font-size\" data-renderer-start-pos=\"6044\">Understanding the industry and competition<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>The first step was to carefully examine the current activities of the caf\u00e9 and its competitors. We identified the strengths and weaknesses of local cafes and prevailing market trends.<\/p>\n<p>Based on this, we have created a unique social media communication strategy for the Blossom caf\u00e9, which will distinguish it from other gastronomic places, attracting new customers.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom has-background\" style='background-color: rgb(246,247,251);'>\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            style='background-color: rgb(246,247,251);'>\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_8_en-450x253.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_8_en-450x253.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_8_en-920x518.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case_study_8_en.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1440\"\n                     height=\"810\"\n                     alt=\"Blossom Case Study 8 En\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 id=\"Dog\u0142\u0119bne-Analizy\" class=\"has-medium-font-size\" data-renderer-start-pos=\"6417\">Communication strategy for residents and tourists<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We defined target groups to understand the preferences and needs of cafe customers, determining the direction of our activities.<\/p>\n<p>The caf\u00e9&#8217;s guests are both local residents and tourists, which required us to create communication that would attract and encourage various target groups to visit.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_6-1.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_6-1-1920x1079.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_6-1.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_6-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_6-1.jpg\"\n                     width=\"3600\"\n                     height=\"2024\"\n                     alt=\"Blossom Case Study 6 1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_3-1-1440x958.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_3-1-1920x1277.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_3-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_3-1-920x612.jpg\"\n                     width=\"2800\"\n                     height=\"1862\"\n                     alt=\"Blossom Case Study 3 1\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Unique content that catches the eye<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>We have developed a detailed and consistent communication plan on Facebook and Instagram. The schedule included a variety of content and activities to engage the audience. Thanks to this, the Blossom caf\u00e9 attracts attention and builds strong recipient engagement.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_7-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_7-1920x1079.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_7-2880x1619.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_7.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_7-920x517.jpg\"\n                     width=\"3600\"\n                     height=\"2024\"\n                     alt=\"Blossom Case Study 7\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom has-background\" style='background-color: rgb(246,247,251);'>\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            style='background-color: rgb(246,247,251);'>\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                <br \/>\n<b>Notice<\/b>:  Trying to access array offset on value of type bool in <b>\/home\/users\/ivnsite\/public_html\/ivnsite.ivn-works.com\/content\/themes\/ivn\/blocks\/photo-text\/template.php<\/b> on line <b>66<\/b><br \/>\n<br \/>\n<b>Notice<\/b>:  Trying to access array offset on value of type bool in <b>\/home\/users\/ivnsite\/public_html\/ivnsite.ivn-works.com\/content\/themes\/ivn\/blocks\/photo-text\/template.php<\/b> on line <b>67<\/b><br \/>\n                <img class=\"lazy\"\n                     data-src=\"\"\n                     data-srcset=\" 450w,  920w,  1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"\"\n                     height=\"\"\n                     alt=\"\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 id=\"Dog\u0142\u0119bne-Analizy\" class=\"has-medium-font-size\" data-renderer-start-pos=\"6417\">New identity, same soul<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We have developed a new graphic identification for the Blossom cafe with attention to the smallest details. We have created a refined color palette, maintaining consistency in all aspects.<\/p>\n<p>Our designs include post examples and a color palette to ensure uniform and inviting communication. Blossom Coffe&amp;Food has gained a fresh, attractive look that builds a strong online position.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_9-1-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_9-1-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_9-1-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_9-1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_9-1-920x518.jpg\"\n                     width=\"3600\"\n                     height=\"2025\"\n                     alt=\"Blossom Case Study 9 1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_5-1440x405.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_5-1920x540.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_5-2880x810.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_5.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_5-920x259.jpg\"\n                     width=\"3600\"\n                     height=\"1013\"\n                     alt=\"Blossom Case Study 5\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">The path to success of a local cafe<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In addition to the strategy, we included recommendations for other marketing activities. They included Meta ads and Google ads, supporting organic activities to reach new cafe customers.<\/p>\n\n\n\n<p>We proposed improving the structure of the website&#8217;s content and supporting the My Business listing in Google, strengthening the website&#8217;s positioning in terms of SEO.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_12-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_12-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_12-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_12.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_12-920x518.jpg\"\n                     width=\"3600\"\n                     height=\"2025\"\n                     alt=\"Cwf Case Study 12\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3 class=\"has-large-font-size\">Brands we&#8217;ve helped achieve success<\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media-ads\">Social Media Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/digital-marketing-for-the-largest-air-conditioning-company\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3-920x643.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3-920x643.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/thumbnail_gree3.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Thumbnail Gree3\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/digital-marketing-for-the-largest-air-conditioning-company\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Digital marketing for the largest air conditioning company<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" 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