{"id":15908,"date":"2024-04-12T09:54:55","date_gmt":"2024-04-12T07:54:55","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/case-study\/new-life-for-the-online-community-of-the-largest-climbing-center-in-lesser-poland\/"},"modified":"2025-01-23T15:30:54","modified_gmt":"2025-01-23T14:30:54","slug":"new-life-for-the-online-community-of-the-largest-climbing-center-in-lesser-poland","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/new-life-for-the-online-community-of-the-largest-climbing-center-in-lesser-poland\/","title":{"rendered":"New life for the online community of the largest climbing center in Lesser Poland"},"content":{"rendered":"\n<section data-scroll-section=\"6a208d61ef0b2\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p class=\"has-small-font-size\"><span style=\"color: #080d27;\"><strong>SCOPE OF ACTIVITIES<\/strong><\/span><\/p>\n<ul>\n<li>Marketing strategy<\/li>\n<li>Graphics support<\/li>\n<li>Meta Ads campaigns<\/li>\n<li>Social media handling<\/li>\n<li>Marketing consulting<\/li>\n<li>Implementation of analytics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <p data-renderer-start-pos=\"455\">Forteca Climbing Center is the largest climbing center network in Ma\u0142opolska and one of the most recognizable sport climbing places in Krakow.<\/p>\n<p data-renderer-start-pos=\"947\">The owner of CWF asked us to create a social media communication strategy, with the aim of organizing the activities carried out online and increasing their effectiveness.<\/p>\n<p>&nbsp;<\/p>\n<h3>Main objectives and project challenges<\/h3>\n<ul>\n<li>Refresh your social media image.<\/li>\n<li>Highlighting the role of the forerunner of sport climbing in Ma\u0142opolska.<\/li>\n<li>Unify communication between fanpages of different locations.<\/li>\n<li>Reactivating the communication channel on Instagram.<\/li>\n<li>Increase engagement with regular customers.<\/li>\n<li>Getting new customers interested in CWF&#8217;s offerings.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\" style='background-color: rgb(246,247,251);'>\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            style='background-color: rgb(246,247,251);'>\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_2-450x295.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_2-450x295.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_2-920x602.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case-study_2-1440x943.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1866\"\n                     height=\"1222\"\n                     alt=\"Cwf Case Study 2\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>SWOT analysis<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>Analytics is the key foundation of marketing activities on which we base our strategies. We always pay special attention to it. We analyzed our client&#8217;s past activities and competitor activity to better understand the industry and develop effective solutions. <\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom has-background\" style='background-color: rgb(215,220,250);'>\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            style='background-color: rgb(215,220,250);'>\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_3-1-450x267.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_3-1-450x267.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_3-1-920x545.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_3-1-1440x853.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1816\"\n                     height=\"1076\"\n                     alt=\"Cwf Case Study 3 1\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Communication strategy<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>The strategy encompasses all key elements of communication on selected social media channels &#8211; from the tone of voice of the brand, to graphic identity, to content strategy and other marketing activities. Our approach ensures a consistent and effective brand presence online, responding to the needs and expectations of the audience. <\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_5-1440x811.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_5-1920x1081.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_5-2880x1622.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_5.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_5-920x518.jpg\"\n                     width=\"3600\"\n                     height=\"2027\"\n                     alt=\"Cwf Case Study 5\"\/>\n            <\/picture>\n        \n            <\/section>\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_6-2-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_6-2-1920x1079.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_6-2-2880x1619.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_6-2.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_6-2-920x517.jpg\"\n                     width=\"3600\"\n                     height=\"2024\"\n                     alt=\"Cwf Case Study 6 2\"\/>\n            <\/picture>\n        \n            <\/section>\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_7-3-1440x1053.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_7-3-1920x1404.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_7-3-2880x2106.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_7-3.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_7-3-920x673.jpg\"\n                     width=\"3600\"\n                     height=\"2632\"\n                     alt=\"Cwf Case Study 7 3\"\/>\n            <\/picture>\n        \n            <\/section>\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Implementation of the strategy  <\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The effectiveness of even the best-designed strategy can only be assessed after it is implemented. In line with our objectives, we refreshed the look and identity of Fortress Climbing Center on their social media profiles. We regularly published posts, managed content and monitored results.  <\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9a-1440x678.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9a-1920x904.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9a-2880x1356.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9a.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9a-920x433.jpg\"\n                     width=\"3600\"\n                     height=\"1695\"\n                     alt=\"Cwf Case Study 9a\"\/>\n            <\/picture>\n        \n            <\/section>\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_8-1440x1382.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_8-1920x1843.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_8-2880x2765.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_8-920x883.jpg\"\n                     width=\"3600\"\n                     height=\"3456\"\n                     alt=\"Cwf Case Study 8\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Paid campaigns to people interested in climbing<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>In the Meta Ads campaigns, we focused on presenting a sports offering. The ads were intended to reach people interested in climbing and those who have never had the opportunity to try this activity. We singled out the main targets of the ads:  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate interest in the offering using dynamic video formats.<\/li>\n\n\n\n<li>Direct users to a contact page to facilitate class enrollment.<\/li>\n\n\n\n<li>Activating communities and building their involvement.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-full-height has-padding-top has-padding-bottom has-background\" style='background-color: rgb(246,247,251);'>\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            style='background-color: rgb(246,247,251);'>\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/case-study-cwf-zasieg-wynik-450x165.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/case-study-cwf-zasieg-wynik-450x165.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/case-study-cwf-zasieg-wynik-920x336.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/case-study-cwf-zasieg-wynik.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1302\"\n                     height=\"476\"\n                     alt=\"Case Study Cwf Zasieg Wynik\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                    <div class=\"ivn-b-photo-text__text-content__slogan\">\n                                <span class=\"is-slogan\"><p>Facebook and Instagram creations<\/p>\n<\/span>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2>Formats tailored to the target audience<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p><span style=\"font-weight: 400;\">Video content and carousel became the most effective advertising formats. We created dynamic carousels that encouraged people to sign up for ongoing classes with an instructor.   <\/span><\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9-1440x1123.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9-1920x1497.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9-2880x2246.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/cwf_case_study_9-920x717.jpg\"\n                     width=\"3600\"\n                     height=\"2807\"\n                     alt=\"Cwf Case Study 9\"\/>\n            <\/picture>\n        \n            <\/section>\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-top has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h3>Analysis, strategy, action!<\/h3>\n<p>After the introduction of refreshed communications and effective advertising campaigns, Fortress Climbing Center has increased its reach more than 100 times!<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-first-layout has-third-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">113%<\/span>\n                                                                            <p>More visits on Instagram<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">3 949%<\/span>\n                                                                            <p>Increased organic reach<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">112%<\/span>\n                                                                            <p>Advertising ranges in the first half of 2024<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">140%<\/span>\n                                                                            <p>Increase in interaction on profile<\/p>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n    <section data-scroll-section class=\"ivn-b-cta has-padding-top has-padding-bottom with-background\">\n                    <img class=\"lazy\"\n                                 data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg\"\n                 data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1440x810.jpeg 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1920x1080.jpeg 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-2880x1620.jpeg 2880w\"\n                 data-sizes=\"100vw\"\n                 alt=\"Tlo 1\"\/>\n                <div class=\"ivn-b-cta__wrapper is-container\">\n            <div class=\"ivn-b-cta__wrapper__text\">\n                                    <div class=\"ivn-b-cta__text__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-4\"\n                         data-scroll>\n                        <h2 class=\"has-large-font-size\">Let&#8217;s talk<br \/>\nabout <em>your <\/em>project<\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-cta__text__description ivn-slide-in ivn-animation-delay-6\" data-scroll>\n                        <p>Make an appointment for a free consultation<br \/>\nand let&#8217;s see how we can help you.<\/p>\n                    <\/div>\n                                            <\/div>\n            <div class=\"ivn-b-cta__wrapper__person-info\">\n                                                        <img class=\"lazy ivn-b-cta__person-info__image\"\n                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/ivn0309-450x600.jpg\"\n                         width=\"1536\"\n                         height=\"2048\"\n                         alt=\"Ivn0309\">\n                                <div class=\"ivn-b-cta__person-info__box\">\n                                            <div class=\"ivn-b-cta__person-info__name\">\n                            Monika Nowicka                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__position\">\n                            Account Manager                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__phone\">\n                            <a href=\"tel:+48 793 397 006\"\n                               data-fullphone=\"+48 793 397 006\">\n                                <p>\n                                    +48 793 397                                    <span> &#8230; show <\/span>\n                                <\/p>\n                            <\/a>\n                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__email\">\n                            <a href=\"mailto:hello@ivn.pl\">hello@ivn.pl<\/a>\n                        <\/div>\n                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/bezplatna-konsultacja\/\"\n                           class=\"ivn-Btn ivn-Btn--primary ivn-js-cta-button\"                           data-btn-content>Free consultation<\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h2>Brands we have helped achieve success<\/h2>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media\">Social Media<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/social-media-strategy-for-a-local-cafe-blossom-coffee-food\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_thumbnail-1.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_thumbnail-1.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/blossom_case-study_thumbnail-1.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Blossom Case Study Thumbnail 1\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/social-media-strategy-for-a-local-cafe-blossom-coffee-food\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Social Media Strategy for a Local Cafe &#8211; Blossom Coffee &amp; Food<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=facebook-ads\">Facebook Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=meta-ads\">Meta Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media\">Social Media<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/subaru-polska-how-we-built-a-strong-community-on-social-media\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/thumbnail_subaru-920x643.png\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/thumbnail_subaru-920x643.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/thumbnail_subaru.png 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Thumbnail Subaru\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/subaru-polska-how-we-built-a-strong-community-on-social-media\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Subaru Polska: how we built a strong community on social media<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Strategy and operation of social media channels for Forteca Climbing Center in Krakow.<\/p>\n","protected":false},"featured_media":2894,"menu_order":2,"template":"","case-studies-category":[112],"case-studies-tags":[129,131],"class_list":["post-15908","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-performance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New life for the online community of the largest climbing center in Lesser Poland - IVN<\/title>\n<meta name=\"description\" content=\"Poznaj historie sukcesu! 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