{"id":13770,"date":"2024-02-05T15:08:30","date_gmt":"2024-02-05T14:08:30","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=13770"},"modified":"2025-01-22T12:26:30","modified_gmt":"2025-01-22T11:26:30","slug":"gree-polska-a-new-website-for-a-leading-air-conditioner-manufacturer","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/gree-polska-a-new-website-for-a-leading-air-conditioner-manufacturer\/","title":{"rendered":"Gree Polska: A new website for a leading air conditioner manufacturer"},"content":{"rendered":"\n<section data-scroll-section=\"6a208d6036e20\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p class=\"has-small-font-size\"><span style=\"color: #080d27;\"><strong>SCOPE OF WORK<\/strong><\/span><\/p>\n<ul>\n<li>Strategy<\/li>\n<li>Information Architecture<\/li>\n<li>UX Design<\/li>\n<li>UI Design<\/li>\n<li>WordPress Development<\/li>\n<li>E-commerce Development<\/li>\n<li>Maintenance and SLA<\/li>\n<li>Analytics and Development<\/li>\n<\/ul>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <h3 style=\"text-align: left;\">Key goals and project challenges<\/h3>\n<p data-renderer-start-pos=\"507\">Gree is the largest air conditioning company and the producer of one in every three air conditioners worldwide. The brand holds the top position in device sales in Poland. Free Polska, the brand&#8217;s representative in the local market, approached us to organize its online communication. Our tasks included:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Strengthening Gree\u2019s image as an industry leader.<\/li>\n<li>Streamlining communication and clearly presenting the product offering.<\/li>\n<li>Building tailored communication for partners: installers and distributors.<\/li>\n<li>Enhancing website performance and improving the conversion rate.<\/li>\n<li>Launching online sales for smaller HVAC devices.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text ivn-list-style-thumb-up has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_1-450x296.png\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_1-450x296.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_1-920x605.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_1.png 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1245\"\n                     height=\"819\"\n                     alt=\"Gree 1\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">Pre-project analysis<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We began by understanding the industry and identifying customer needs. We focused on:<\/p>\n<ul>\n<li>Defining objectives<\/li>\n<li>Analyzing target audiences<\/li>\n<li>Conducting competitor research<\/li>\n<li>Choosing technologies<\/li>\n<li>Reviewing online visibility<\/li>\n<li>Performing an SEO analysis<\/li>\n<li>Developing the website structure<\/li>\n<\/ul>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_2-1440x810.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_2-1920x1080.png\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_2-2880x1620.png\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_2.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_2-920x518.png\"\n                     width=\"3105\"\n                     height=\"1747\"\n                     alt=\"Gree 2\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Consistent visual communication<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>The refreshed website design and intuitive interface resulted from close collaboration with the Gree team. Bold decisions, such as updating the logo&#8217;s color scheme to modern, dynamic tones, brought new energy to the brand. These new visual elements were also incorporated into catalogs and other key brand materials.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_3-1440x1928.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_3-1920x2571.png\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_3.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_3-920x1232.png\"\n                     width=\"2524\"\n                     height=\"3380\"\n                     alt=\"Gree 3\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<h3 class=\"wp-block-heading\">Online communication: Client and Installer Zones<\/h3>\n\n\n\n<p>A key realization in this project was that different audience groups require tailored communication. Previously, Gree used a single site for all users, which limited the effectiveness of its messaging. By separating content, we created dedicated spaces that better meet the needs of both customers and installers.<\/p>\n\n\n\n<p>In the&nbsp;Client Zone, we focused on simplicity and clarity, utilizing a benefits-driven language to increase user engagement. The&nbsp;Installer Zone, on the other hand, provides in-depth knowledge and expert support, making it easier for professionals to work and communicate with clients.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-kopia-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-kopia-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-kopia-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-kopia.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-kopia-920x518.jpg\"\n                     width=\"3840\"\n                     height=\"2160\"\n                     alt=\"5 Kopia\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/1-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/1-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/1-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/1-920x518.jpg\"\n                     width=\"3840\"\n                     height=\"2160\"\n                     alt=\"1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Dedicated Installer Zone: Everything professionals need<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>All the tools and information technicians need are now available in one easily accessible place. The Installer Zone consolidates key technical information, specialist resources, and tools to support daily work.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_6-1440x809.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_6-1920x1079.png\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_6.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/3-920x518.jpg\"\n                     width=\"2521\"\n                     height=\"1417\"\n                     alt=\"Gree 6\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<h3 class=\"wp-block-heading\"><\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<h3 class=\"wp-block-heading\">Online sales for smaller HVAC devices<\/h3>\n\n\n\n<p>Our goal was to ensure a seamless online shopping experience for users. We launched an online store on the WooCommerce platform and implemented tools for flexible store management and detailed product presentations.<\/p>\n\n\n\n<p>Each product is thoroughly described, emphasizing key features and benefits. This approach enhances search engine rankings and helps customers make informed purchase decisions.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-1440x810.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-1920x1080.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-2880x1620.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/5-920x518.jpg\"\n                     width=\"3840\"\n                     height=\"2160\"\n                     alt=\"5\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-logos has-padding-bottom\">\n    <div class=\"ivn-b-logos__wrapper\">\n                    <div class=\"ivn-b-logos__wrapper__title\">\n                <h2 class=\"has-medium-font-size\">Our tools<\/h2>\n            <\/div>\n                            <div class=\"ivn-b-logos__wrapper__images ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/logo-wordpress.svg\"\n                                         alt=\"Logo WordPress\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/logo-woocommerce.svg\"\n                                         alt=\"Logo Woocommerce\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/logo-gulp.svg\"\n                                         alt=\"Logo Gulp\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/logo-rest-api.svg\"\n                                         alt=\"Logo Rest Api\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/logo-composer.svg\"\n                                         alt=\"Logo Composer\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                        <div class=\"ivn-b-logos__item\">\n                                                    <div class=\"ivn-b-logos__item__inner\">\n                                                                    <img class=\"ivn-b-logos__item__img lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/12\/logo-ci-cd.svg\"\n                                         alt=\"Logo Ci Cd\">\n                                                                                            <\/div>\n                                            <\/div>\n                                                <\/div>\n            <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h2>The new Gree website: Higher engagement and better visibility<\/h2>\n<p>The implementation of the new website led to a significant increase in user engagement and improved site visibility.<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-second-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">253%<\/span>\n                                                                            increase in traffic over the year                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">+194%<\/span>\n                                                                            more sessions in 2021 compared to 2020                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">+268%<\/span>\n                                                                            more users in 2021 compared to 2020                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\">Growth in organic searches<\/h2>\n\n\n\n<p>Consistently adding valuable content and effective SEO optimization significantly boosted the website\u2019s rankings in Google search results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image is-style-default size-full\"><img class=\"lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wykres_1-920x584.png\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wykres_1-920x584.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wykres_1.png 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wykres_1.png 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wykres_1.png 2880w\" alt=\"Gree Wykres 1\" \/><\/figure><\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><figure class=\"wp-block-image is-style-default size-full\"><img class=\"lazy\" data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/gree_wykres_2.1-920x558.png\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/gree_wykres_2.1-920x558.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/gree_wykres_2.1-1440x873.png 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/gree_wykres_2.1.png 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/gree_wykres_2.1.png 2880w\" alt=\"Gree Wykres 2.1\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\">Keywords: Effective SEO Strategy<\/h2>\n\n\n\n<p><br>Thanks to a carefully planned SEO strategy and well-structured content, we achieved significant improvements in keyword rankings.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wordpress-11-1440x543.webp\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wordpress-11-1920x723.webp\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wordpress-11.webp\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wordpress-11.webp\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_wordpress-11-920x347.webp\"\n                     width=\"2880\"\n                     height=\"1085\"\n                     alt=\"Gree WordPress 11\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\">Long-Term growth: A modern platform for Gree<\/h2>\n\n\n\n<p>The implementation of a WordPress CMS-based platform enables easy and flexible content management and provides a robust foundation for future functionality expansion. With WordPress&#8217;s open architecture, the platform can adapt to Gree&#8217;s evolving needs, supporting the brand&#8217;s growth for years to come.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designed an aesthetic, user-friendly interface.<\/li>\n\n\n\n<li>Implemented flexible blocks for easy content adjustments.<\/li>\n\n\n\n<li>Integrated with an external application.<\/li>\n\n\n\n<li>Created a knowledge base to assist customers and installers.<\/li>\n\n\n\n<li>Optimized the site for improved online visibility.<\/li>\n\n\n\n<li>Ensured high performance and responsiveness.<\/li>\n\n\n\n<li>Integrated analytical tools.<\/li>\n\n\n\n<li>Provide ongoing technical support and development.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section id=\"section-quote-6a208d607531d\" class=\"ivn-b-quote has-padding-bottom\">\n        <div class=\"ivn-b-quote__wrapper is-container\">\n            <div class=\"ivn-b-quote__wrapper__box has-background\">\n                                    <div class=\"ivn-b-quote__box__quote-text ivn-prevent-global-styles\">\n                        <h3>&#8220;IVN Agency did an outstanding job creating our website. They helped us streamline our online communication and supported our rebranding process. The website they developed has become a key marketing tool for us.&#8221;<\/h3>\n                    <\/div>\n                                                    <div class=\"ivn-b-quote__box__quote-info\">\n                                                    <img class=\"lazy ivn-b-quote__quote-info__image\"\n                                data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/zrzut-ekranu-2024-11-12-o-10.40.01-450x416.png\"\n                                alt=\"Zrzut Ekranu 2024 11 12 O 10.40.01\">\n                                                <div class=\"ivn-b-quote__quote-info__person-details\">\n                                                            <div class=\"ivn-b-quote__person-details__name ivn-prevent-global-styles\">\n                                    <p>El\u017cbieta Krawczyk-Grzyb<\/p>\n                                <\/div>\n                                                                                        <div class=\"ivn-b-quote__person-details__position ivn-prevent-global-styles\">\n                                    <p>CEO of Free Polska<\/p>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_9-1440x810.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_9-1920x1081.png\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_9-2880x1621.png\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_9.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/gree_9-920x518.png\"\n                     width=\"2882\"\n                     height=\"1622\"\n                     alt=\"Gree 9\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3 class=\"has-large-font-size\">Other clients we\u2019ve helped achieve success<\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=wordpress\">WordPress<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=www\">WWW<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/website-for-a-leading-pvc-windows-and-doors-manufacturer-in-europe\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/oknoplast_case-study_thumbnail-920x644.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/oknoplast_case-study_thumbnail-920x644.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/oknoplast_case-study_thumbnail-1440x1007.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Oknoplast Case Study Thumbnail\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/website-for-a-leading-pvc-windows-and-doors-manufacturer-in-europe\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Website for a leading PVC windows and doors manufacturer in Europe<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-cta has-padding-top has-padding-bottom with-background\">\n                    <img class=\"lazy\"\n                                 data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg\"\n                 data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1440x810.jpeg 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1920x1080.jpeg 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-2880x1620.jpeg 2880w\"\n                 data-sizes=\"100vw\"\n                 alt=\"Tlo 1\"\/>\n                <div class=\"ivn-b-cta__wrapper is-container\">\n            <div class=\"ivn-b-cta__wrapper__text\">\n                                    <div class=\"ivn-b-cta__text__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-4\"\n                         data-scroll>\n                        <h2 class=\"has-large-font-size\">Let&#8217;s talk about<br \/>\n<i data-stringify-type=\"italic\">Your\u00a0<\/i>project<\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-cta__text__description ivn-slide-in ivn-animation-delay-6\" data-scroll>\n                        <p>Make an appointment for a free consultation<br \/>\nand see how we can help you.<\/p>\n                    <\/div>\n                                            <\/div>\n            <div class=\"ivn-b-cta__wrapper__person-info\">\n                                                        <img class=\"lazy ivn-b-cta__person-info__image\"\n                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/ivn0309-450x600.jpg\"\n                         width=\"1536\"\n                         height=\"2048\"\n                         alt=\"Ivn0309\">\n                                <div class=\"ivn-b-cta__person-info__box\">\n                                            <div class=\"ivn-b-cta__person-info__name\">\n                            Monika Nowicka                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__position\">\n                            Account Manager                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__phone\">\n                            <a href=\"tel:+48 793 397 006\"\n                               data-fullphone=\"+48 793 397 006\">\n                                <p>\n                                    +48 793 397                                    <span> &#8230; show <\/span>\n                                <\/p>\n                            <\/a>\n                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__email\">\n                            <a href=\"mailto:hello@ivn.pl\">hello@ivn.pl<\/a>\n                        <\/div>\n                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/schedule-a-meeting\/\"\n                           class=\"ivn-Btn ivn-Btn--primary ivn-js-cta-button\"                           data-btn-content>Free consultation<\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Design and implementation of an advanced website and online store for the HVAC market leader.<\/p>\n","protected":false},"featured_media":2037,"menu_order":5,"template":"","case-studies-category":[111,110],"case-studies-tags":[120,121,133,134,135,140,136,132,137,138,139],"class_list":["post-13770","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-design-en","case-studies-category-development-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gree Polska: A new website for a leading air conditioner manufacturer - IVN<\/title>\n<meta name=\"description\" content=\"Poznaj historie sukcesu! 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