{"id":13628,"date":"2024-01-29T16:16:42","date_gmt":"2024-01-29T15:16:42","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=13628"},"modified":"2025-01-22T13:53:44","modified_gmt":"2025-01-22T12:53:44","slug":"identity-for-a-new-brand-in-the-steel-processing-industry","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/identity-for-a-new-brand-in-the-steel-processing-industry\/","title":{"rendered":"Identity for a new brand in the steel processing industry"},"content":{"rendered":"\n<section data-scroll-section=\"6a208d4659180\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p class=\"has-small-font-size\"><span style=\"color: #080d27;\"><strong>SCOPE OF WORK<\/strong><\/span><\/p>\n<ul>\n<li>Research and Analysis<\/li>\n<li>Design Scenarios<\/li>\n<li>Communication Foundations<\/li>\n<li>Logo Design<\/li>\n<li>Visual Communication System<\/li>\n<\/ul>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <p>Coil Works is a new company in the American steel processing sector. Its owner approached us with the task of creating a visual identity that conveys the strength of a brand rooted in American history and the values foundational to its creation.<\/p>\n<p>&nbsp;<\/p>\n<h3>Key goals and project challenges<\/h3>\n<ul>\n<li>Distinguishing the brand\u2019s image from its competitors.<\/li>\n<li>Gaining an understanding of an unfamiliar industry, its deeply ingrained values, and meanings.<\/li>\n<li>Developing a brand image that meets the needs of its audience.<\/li>\n<li>Creating a symbol that serves as both a powerful logo and a piece of the brand\u2019s story.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_intro-1440x830.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_intro-1920x1106.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_intro.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_intro.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_1_mobile-920x1355.jpg\"\n                     width=\"2880\"\n                     height=\"1659\"\n                     alt=\"Cw Intro\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-small-font-size\"><strong>ARCHETYP<\/strong>E<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Everyman \u2013 The embodiment of the American working class<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p>For Coil Works, the Everyman archetype represents the hard-working, average American. During workshops, the client described men with rough, dirty hands cracking open a beer together on their porch after a tough week of work.<\/p>\n\n\n\n<p>The Everyman archetype aims to highlight belonging, community, and understanding of the daily struggles of ordinary people. It portrays a dependable companion, a figure with a strong sense of justice and high moral values. This is exactly how Coil Works wants to be perceived.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-small-font-size\"><strong>TON<\/strong>E OF VOICE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simple and direct. Friendly and respectful.<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:12%\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p>The communication style we adopted aims to connect not only with potential employees but, most importantly, with Coil Works&#8217; end clients. The metallurgy industry holds a position of high respect in American culture and requires a professional approach. The key values we wanted to convey were reliability and partnership.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo-layouts is-container has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-layouts__wrapper text-top text-right\">\n            <div class=\"ivn-b-photo-layouts__wrapper__primary-image\">\n                                                <img class=\"lazy\"\n                    data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/coilworks_sygnet_anim_compressed-450x450.gif\"\n                    data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/coilworks_sygnet_anim_compressed-450x450.gif 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/coilworks_sygnet_anim_compressed-920x920.gif 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/coilworks_sygnet_anim_compressed.gif 1440w\"\n                    data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                    alt=\"Branding\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-layouts__wrapper__empty-column\"><\/div>\n            <div class=\"ivn-b-photo-layouts__wrapper__secondary-image\">\n                                                    <img class=\"lazy\"\n                        data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_maszyna-450x440.png\"\n                        data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_maszyna-450x440.png 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_maszyna.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_maszyna.png 1440w\"\n                        data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                        alt=\"Cw Maszyna\"\/>\n\n                \n                                    <div class=\"ivn-b-photo-layouts__secondary-image__text\">\n                        <p>Among the many designs inspired by the various forms steel takes and the elements visible on the production floor, we ultimately chose a simple form inspired by steel processing machines. The minimalist &#8220;C,&#8221; rooted in the machinery used by our client, clearly and transparently conveys the ideas behind the brand and proudly represents the metallurgy industry.<\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign-1440x780.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign-1920x1040.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_c-920x818.jpg\"\n                     width=\"2880\"\n                     height=\"1560\"\n                     alt=\"Cw Sign\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_stationery-1440x1011.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_stationery-1920x1348.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_stationery.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_stationery.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_stationery_mobile-920x1096.jpg\"\n                     width=\"2871\"\n                     height=\"2016\"\n                     alt=\"Cw Stationery\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_container-1440x842.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_container-1920x1122.png\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_container.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_container-920x538.png\"\n                     width=\"2202\"\n                     height=\"1287\"\n                     alt=\"Cw Container\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Colors in the brand\u2019s storytelling<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Another crucial element of the visual identity, alongside the logo, is color. Once again, we drew inspiration from the metallurgy industry, the client\u2019s values, and the materials they work with.<\/p>\n\n\n\n<p>We chose a bold yellow that references the protective helmets worn by workers, symbolizing trust and safety. This accent color, commonly found in construction environments, was paired with cool shades of steel gray to create a minimalist and impactful message.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_colors-1440x1016.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_colors-1920x1355.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_colors.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_colors.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_colors_mobile-920x1307.jpg\"\n                     width=\"2880\"\n                     height=\"2032\"\n                     alt=\"Cw Colors\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Stationery and marketing materials<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Once the design was complete, it was time to put it into practice. We created numerous mockups illustrating the application of the new visual identity in various contexts. We also prepared stationery and other marketing materials.<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_billboard-1440x956.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_billboard-1920x1275.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_billboard.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_billboard.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_billboard_mobile-920x1131.jpg\"\n                     width=\"2880\"\n                     height=\"1912\"\n                     alt=\"Cw Billboard\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv-1440x989.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv-1920x1319.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv_mobile-920x1859.jpg\"\n                     width=\"2880\"\n                     height=\"1978\"\n                     alt=\"Cw Kv\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section id=\"section-quote-6a208d467e9da\" class=\"ivn-b-quote has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-quote__wrapper is-container\">\n            <div class=\"ivn-b-quote__wrapper__box\">\n                                    <div class=\"ivn-b-quote__box__quote-text ivn-prevent-global-styles\">\n                        <h2>&#8220;Our brand is now well known across the industry and we get compliments on it weekly.&#8221;<\/h2>\n<p>The IVN team was tasked with a last minute project to build a brand for a Steel Mill business in the US. After a brief and some follow up calls, the team absolutely hit the target with the look and feel of our brand in an industry that is old and established.<\/p>\n                    <\/div>\n                                                    <div class=\"ivn-b-quote__box__quote-info\">\n                                                    <img class=\"lazy ivn-b-quote__quote-info__image\"\n                                data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/yk_portrait-4-280x331-1.jpg\"\n                                alt=\"Yk Portrait 4 280x331 1\">\n                                                <div class=\"ivn-b-quote__quote-info__person-details\">\n                                                            <div class=\"ivn-b-quote__person-details__name ivn-prevent-global-styles\">\n                                    <p>Tom Mikes<\/p>\n                                <\/div>\n                                                                                        <div class=\"ivn-b-quote__person-details__position ivn-prevent-global-styles\">\n                                    <p>CEO<br \/>\nCoil Works<\/p>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cv_sign_wall-1440x682.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cv_sign_wall-1920x909.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cv_sign_wall.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cv_sign_wall.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cv_sign_wall_mobile-920x631.jpg\"\n                     width=\"2880\"\n                     height=\"1363\"\n                     alt=\"Cv Sign Wall\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv2.1-1440x819.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv2.1-1920x1093.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv2.1-2880x1639.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv2.1.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_kv2_mobile-920x1293.jpg\"\n                     width=\"3200\"\n                     height=\"1821\"\n                     alt=\"Cw Kv2.1\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-bottom\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign_manufafacture-1440x823.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign_manufafacture-1920x1097.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign_manufafacture.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign_manufafacture.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/01\/cw_sign_manufafacture_mobile-920x1192.jpg\"\n                     width=\"2880\"\n                     height=\"1646\"\n                     alt=\"Cw Sign Manufafacture\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h3 class=\"has-large-font-size\">How we helped other clients find their <em>voice<\/em><\/h3>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=branding\">Branding<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=design\">Design<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/kartal-services-group-shaping-a-vision-of-security-through-branding\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/thumbnail_kartal1-920x645.jpg\"\n                                         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class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=branding\">Branding<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=design\">Design<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=no-code\">No-code<\/a>\n                                                                                                            <\/div>\n                                                                                                             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href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/raygenic-technology-the-future-of-radiology-in-a-new-visual-form\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">Raygenic Technology \u2013 The future of radiology in a new visual form<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" 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      <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Creation and implementation of a visual identity.<\/p>\n","protected":false},"featured_media":2022,"menu_order":1000,"template":"","case-studies-category":[111],"case-studies-tags":[119],"class_list":["post-13628","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-studies-category-design-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identity for a new brand in the steel processing industry - IVN<\/title>\n<meta name=\"description\" content=\"Poznaj historie sukcesu! 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