{"id":13532,"date":"2024-04-16T16:05:54","date_gmt":"2024-04-16T14:05:54","guid":{"rendered":"https:\/\/ivnsite.ivn-works.com\/?post_type=case-study&#038;p=13532"},"modified":"2025-05-20T14:03:41","modified_gmt":"2025-05-20T12:03:41","slug":"70-more-customers-for-carserwis","status":"publish","type":"case-study","link":"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/70-more-customers-for-carserwis\/","title":{"rendered":"70% more customers for CarSerwis"},"content":{"rendered":"\n<section data-scroll-section=\"6a208d602ccaf\" class=\"ivn-b-case-scope has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case-scope__container is-container\">\n        <div class=\"ivn-b-case-scope__container__left\">\n            <p class=\"has-small-font-size\">SCOPE OF WORK<\/p>\n<ul>\n<li>Marketing Strategy<\/li>\n<li>Google Ads Campaigns<\/li>\n<li>Business Profiles<\/li>\n<li>Development<\/li>\n<li>Analytics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n        <\/div>\n        <div class=\"ivn-b-case-scope__container__empty\"><\/div>\n        <div class=\"ivn-b-case-scope__container__right\">\n            <p data-renderer-start-pos=\"4161\">Car Serwis Bart\u0142omiej Szczerbak has been providing comprehensive automotive services for years, ranging from diagnostics to repairs of various vehicle models. Until now, the workshop primarily operated locally, focusing on the Rudawa area. Our goal was to expand Car Serwis&#8217;s reach beyond the local area and attract new customers.<\/p>\n<p>&nbsp;<\/p>\n<h3>Key goals and project challenges<\/h3>\n<ul>\n<li>Developing and implementing a marketing strategy.<\/li>\n<li>Modernizing the website.<\/li>\n<li>Promoting new services.<\/li>\n<li>Increasing brand awareness.<\/li>\n<li>Growing the customer base.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_2.1_en-1440x810.png\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_2.1_en-1920x1080.png\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_2.1_en.png\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_2.1_en-920x518.png\"\n                     width=\"2880\"\n                     height=\"1620\"\n                     alt=\"Carserwis Case Study 2.1 En\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-large is-right\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_3-450x338.jpg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_3-450x338.jpg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_3-920x691.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case-study_3-1440x1082.jpg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"2800\"\n                     height=\"2104\"\n                     alt=\"Carserwis Case Study 3\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\">A refreshed website<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>We started with a thorough analysis of the existing website. Our goal was to transform it into a more functional and attractive platform and prepare it for effective advertising activities. Here&#8217;s what we accomplished:<\/p>\n<ul>\n<li>Developed a new website structure.<\/li>\n<li>Improved site functionality to make it more intuitive.<\/li>\n<li>Created professional content for new subpages.<\/li>\n<li>Updated the service offering by adding new services tailored to customer needs.<\/li>\n<\/ul>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height has-padding-top\">\n        <div class=\"ivn-b-photo__wrapper is-container\">\n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_5-1440x634.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_5-1920x845.jpg\">\n                                    <source media=\"(min-width: 1441px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_5-2880x1268.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_5-920x405.jpg\"\n                     width=\"3600\"\n                     height=\"1585\"\n                     alt=\"Carserwis Case Study 5\"\/>\n            <\/picture>\n        \n        <\/div>    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Google Ads campaigns for the local market<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Using an analysis of local competition and the specifics of Car Serwis\u2019s services, we created a Google Ads campaign strategy. We focused on promoting DPF\/FAP filter regeneration and dynamic oil changes. Our strategy involved regularly adjusting ad content and budgets to meet changing customer needs and introduce new services.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n<p><a href=\"https:\/\/ivnsite.ivn-works.com\/case-study\/jak-zwiekszylismy-liczbe-klientow-dla-lokalnego-warsztatu-mechanicznego-carserwis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n    <section data-scroll-section class=\"ivn-b-photo has-full-height\">\n        \n                                <picture>\n                <source media=\"(min-width: 450px) and (max-width: 920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\">\n                <source media=\"(min-width: 921px) and (max-width: 1440px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\">\n                                    <source media=\"(min-width: 1441px) and (max-width: 1920px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\">\n                    <source media=\"(min-width: 1921px)\" data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\">\n                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/carserwis_case_study_4-3.jpg\"\n                     width=\"3600\"\n                     height=\"1916\"\n                     alt=\"Carserwis Case Study 4 3\"\/>\n            <\/picture>\n        \n            <\/section>\n\n\n\n    <section data-scroll-section\n             class=\"ivn-b-photo-text has-padding-top has-padding-bottom has-background\">\n        <div class=\"ivn-b-photo-text__wrapper is-container is-small is-left\"\n            >\n            <div class=\"ivn-b-photo-text__wrapper__image\">\n                                                <img class=\"lazy\"\n                     data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/tmp-chart-450x338.jpeg\"\n                     data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/tmp-chart-450x338.jpeg 450w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/tmp-chart-920x691.jpeg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/02\/tmp-chart.jpeg 1440w\"\n                     data-sizes=\"(min-width: 992px) 50vw, 100vw\"\n                     width=\"1024\"\n                     height=\"769\"\n                     alt=\"Tmp Chart\"\/>\n\n                            <\/div>\n            <div class=\"ivn-b-photo-text__wrapper__text-content\">\n                                    <div class=\"ivn-b-photo-text-content__text\">\n                                                                            <div class=\"ivn-b-photo-text__text-content__title ivn-prevent-global-styles\">\n                                <h2 class=\"has-medium-font-size\" data-renderer-start-pos=\"6308\">Building a visible online presence<\/h2>\n                            <\/div>\n                                                                            <div class=\"ivn-b-photo-text__text-content__description\">\n                                <p>After launching ad campaigns, we concentrated on increasing Car Serwis\u2019s organic visibility and making it easier for customers to access the workshop&#8217;s offerings. A key step was creating and optimizing business profiles on industry portals and Google Business Profile. The result? More inquiries about services, increased website traffic, and strengthened trust in the brand among the local community.<\/p>\n                            <\/div>\n                                            <\/div>\n                                                            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section data-scroll-section  class=\"ivn-b-container is-container size-default align-center has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-container__content\">\n        <div class=\"ivn-TextContainer\">\n\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">Long-term collaboration<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Since 2018, we\u2019ve been running extensive advertising efforts and managing Car Serwis\u2019s online visibility. Effective keyword optimization, precise targeting, and attractive ad creatives have allowed us to increase ad click-through rates while reducing the cost per click. These campaigns have attracted new customers, increased website traffic, and generated a growing number of phone inquiries.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n    <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-stats has-padding-top has-padding-bottom with-background\">\n        <div class=\"ivn-b-stats__wrapper is-container has-custom-background\">\n                            <div class=\"ivn-b-stats__wrapper__text ivn-prevent-global-styles\">\n                    <h2 class=\"has-medium-font-size\">Results of our efforts<\/h2>\n<p>The improved website and launched campaigns delivered the desired results. Consistently executed activities have been attracting new customers to the workshop, with Google Ads campaigns being the main source of website traffic, accounting for <strong>as much as 84%<\/strong> of total site visits.<\/p>\n                <\/div>\n            \n            <div class=\"ivn-b-stats__wrapper__stats has-first-layout has-third-layout\">\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">+460% <\/span>\n                                                                            <p>Calls generated<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">-67%<\/span>\n                                                                            <p>Cost per click<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">-50%<\/span>\n                                                                            <p>Cost per conversion<\/p>\n                                            <\/div>\n                                    <div class=\"ivn-b-stats__stats__item\">\n                                                    <span class=\"ivn-H1\">6,97%<\/span>\n                                                                            <p>CTR of campaigns<\/p>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section data-scroll-section class=\"ivn-b-case-studies has-padding-top has-padding-bottom\">\n    <div class=\"ivn-b-case_studies__wrapper is-container\">\n                    <div class=\"ivn-b-case_studies__wrapper__title\">\n                <h2>Brands we&#8217;ve helped achieve success<\/h2>\n            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__list\">\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-did-we-increase-interest-in-subaru-test-driving\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini-920x644.png\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini-920x644.png 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/04\/subaru_jazda_0_en-mini.png 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Subaru Jazda 0 En Mini\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-did-we-increase-interest-in-subaru-test-driving\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">How did we increase interest in Subaru test driving?<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                                                        <div class=\"ivn-b-case_studies__list__item ivn-slide-in ivn-animation-delay-4\" data-scroll>\n                        <div class=\"ivn-b-case_studies__item__image\">\n                                                            <div class=\"ivn-b-case_studies__image__categories\">\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=facebook-ads\">Facebook Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=google-ads\">Google Ads<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=social-media\">Social Media<\/a>\n                                                                                                                                                                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-tag=strategia\">Strategia<\/a>\n                                                                                                            <\/div>\n                                                                                                                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-we-increased-sales-by-almost-800\/\" data-scroll data-scroll-speed=\"-0.5\">\n                                    <img class=\"lazy\"\n                                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3-920x642.jpg\"\n                                         data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3-920x642.jpg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/11\/thumbnail_brw3.jpg 1440w\"\n                                         data-sizes=\"(min-width: 768px) 50vw, 100vw\"\n                                         alt=\"Thumbnail Brw3\">\n                                <\/a>\n                                                    <\/div>\n                        <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-study\/how-we-increased-sales-by-almost-800\/\"\n                           class=\"ivn-b-case_studies__item__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-6\" data-scroll><span\n                                class=\"ivn-H4\">How we increased sales by almost 800%?<\/span>\n                            <div\n                                class=\"ivn-b-case_studies__title__arrow\"><svg class=\"ivn-svg  ivn-svg--arrow_square_padding\" width=\"37\" height=\"36\" viewBox=\"0 0 37 36\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2133_16950)\">\n<path d=\"M9.09802 9.27991H27.2399V27.4218\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<path d=\"M27.1357 9.5459L9.96486 26.7168\" stroke=\"#080D27\" stroke-width=\"2\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2133_16950\">\n<rect width=\"35.4979\" height=\"35.4979\" fill=\"white\" transform=\"translate(0.8125 0.208984)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n<\/div>\n                        <\/a>\n                    <\/div>\n                            <\/div>\n                            <div class=\"ivn-b-case_studies__wrapper__button\">\n                <a href=\"https:\/\/ivnsite.ivn-works.com\/en\/case-studies\/?case-category=performance-en\"\n                   class=\"ivn-Btn ivn-Btn--secondary\"                   data-btn-content>See all<\/a>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n    <section data-scroll-section class=\"ivn-b-cta has-padding-top has-padding-bottom with-background\">\n                    <img class=\"lazy\"\n                                 data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg\"\n                 data-srcset=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-920x518.jpeg 920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1440x810.jpeg 1440w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-1920x1080.jpeg 1920w, https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/08\/tlo-1-2880x1620.jpeg 2880w\"\n                 data-sizes=\"100vw\"\n                 alt=\"Tlo 1\"\/>\n                <div class=\"ivn-b-cta__wrapper is-container\">\n            <div class=\"ivn-b-cta__wrapper__text\">\n                                    <div class=\"ivn-b-cta__text__title ivn-prevent-global-styles ivn-slide-in ivn-animation-delay-4\"\n                         data-scroll>\n                        <h2 class=\"has-large-font-size\">Let&#8217;s talk about<br \/>\n<i data-stringify-type=\"italic\">Your\u00a0<\/i>project<\/h2>\n                    <\/div>\n                                                    <div class=\"ivn-b-cta__text__description ivn-slide-in ivn-animation-delay-6\" data-scroll>\n                        <p>Make an appointment for a free consultation<br \/>\nand see how we can help you.<\/p>\n                    <\/div>\n                                            <\/div>\n            <div class=\"ivn-b-cta__wrapper__person-info\">\n                                                        <img class=\"lazy ivn-b-cta__person-info__image\"\n                         data-src=\"https:\/\/ivnsite.ivn-works.com\/content\/uploads\/2024\/06\/ivn0309-450x600.jpg\"\n                         width=\"1536\"\n                         height=\"2048\"\n                         alt=\"Ivn0309\">\n                                <div class=\"ivn-b-cta__person-info__box\">\n                                            <div class=\"ivn-b-cta__person-info__name\">\n                            Monika Nowicka                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__position\">\n                            Account Manager                        <\/div>\n                                                                <div class=\"ivn-b-cta__person-info__phone\">\n                            <a href=\"tel:+48 793 397 006\"\n                               data-fullphone=\"+48 793 397 006\">\n                                <p>\n                                    +48 793 397                                    <span> &#8230; show <\/span>\n                                <\/p>\n                            <\/a>\n                        <\/div>\n  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