Case studies

How we increased sales by almost 800%?

Synergistic marketing efforts that increased sales in the online store.

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SCOPE OF WORK

Marketing automation
Google Ads Campaigns
Meta Ads Campaigns
Social Media Strategy
Search Engine Optimization (SEO)
Social Media Management
Marketing Automation

From stagnation to dynamic growth

In 2018, when we started our collaboration, the store primarily operated as a local business, selling parts for American trucks mainly through offline channels. Recognizing the potential of e-commerce, the owner approached us to lead the transformation and take the business online. Today, bigrigworld.com is one of the industry leaders in the U.S., offering hundreds of thousands of products and handling tens of thousands of orders annually. The store continues to experience stable sales growth, strengthening its market position.

What did we find?

Lack of Traffic: The store generated minimal traffic, making it impossible to achieve sales results.
Online Invisibility: The lack of search engine rankings limited customer acquisition opportunities.
No Marketing Strategy: No planned promotional activities were conducted, further exacerbating visibility and sales challenges.
Low Conversion Rate: Even the small amount of traffic did not translate into sales due to poor UX and non-optimized purchasing processes.
No Sales: The store barely generated revenue, stemming from a combination of technical issues and the absence of active marketing.

A strategic, step-by-step approach

The transformation of the store began with an in-depth analysis of its challenges, industry specifics, and client needs. When designing our strategy, we focused on maximizing sales results in the short term while simultaneously working toward the long-term goal: establishing a market-leading position.

Conversion optimization, UX, performance – building the foundations for growth

Before launching marketing efforts, it was crucial to resolve technical issues that limited the store’s potential. While the Magento 2 platform provided a solid foundation, the frontend required a complete overhaul. We implemented a new design, improved navigation, and simplified the checkout process, which was previously unintuitive. Additionally, we optimized the website’s loading speed. These improvements eliminated purchasing barriers and established a strong foundation for future conversion rate growth.

SKU in the spotlight – SEO optimization that delivered results

SEO analysis revealed that customers most frequently search for parts using catalog numbers (SKU). We optimized product pages by focusing on this element, significantly increasing their visibility in search results. Adjusting content and meta tags to align with this search behavior produced the first noticeable results within just a few months.

Systematic SEO efforts

A consistently implemented SEO strategy led to a dynamic increase in the site’s visibility. Within two years, we achieved:

230% more keywords in the top 3,
400% growth in monthly organic traffic,
127.53% increase in sessions from Google.

As a result, the store not only gained greater brand recognition but also attracted new customers.

Increasing the number of key phrases – a step toward market leadership

Our SEO efforts resulted in a 192% increase in the number of keywords visible in search results. Improved rankings, including long-tail keywords, allowed us to reach a broader customer base. Enhanced visibility translated into higher website traffic and stronger user engagement.

PPC campaigns – efficiency first

The initial PPC campaigns focused on maximizing budget efficiency to ensure the highest possible returns. We developed product and remarketing campaigns that generated a stable return on ad spend (ROAS) of 2000%+ from the very beginning.

Effective Google Ads campaigns

We started with Google Ads, recognizing its high growth potential. By setting up analytical tools, a Merchant Center account, and refining the product feed, we laid the foundation for success. Thanks to precisely targeted campaigns: Revenue increased by 780% and ROAS reached an impressive 2272%.

Continuous optimization and increasing ROI

We continuously optimized product and brand campaigns, yielding measurable results:

$22 in revenue for every $1 spent on ads,
3000% growth in monthly revenue within 18 months.

Meta Ads – engagement and reach in social media

Paid social media campaigns boosted both visibility and sales. We focused on precise targeting and high-quality ad creatives. Results:

Reduced customer acquisition cost from $23.66 to $13.50,
ROAS in H1 2024 reached 2992%,
Stable acquisition cost remains just $13.45.

Brand growth in social media

We implemented a coherent and tailored social media communication strategy to strengthen Big Rig World’s online presence. Through engaging content, precise targeting, and regular paid campaigns, the brand achieved higher user engagement and improved sales performance.

Sales automation – email marketing

As part of our marketing automation efforts, we focused on email marketing, creating personalized campaigns tailored to customer needs. These included:

Welcome emails for new customers, building relationships from the first interaction.
Special offers customized based on purchase history and user preferences.
Abandoned cart reminders, effectively increasing the checkout completion rate.
Recurring emails, reminding customers when it’s time to replace previously ordered parts, sent at optimal moments.

These actions helped increase customer engagement, streamline the purchasing journey, and maximize the value of each contact.