A virtual cookbook with a recipe database from a judge of Poland's MasterChef.
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SCOPE OF WORK
Ania Starmach, a judge on the popular MasterChef program, approached us with an idea to create a culinary website. Our task was to design and implement a platform that inspires users to explore recipes and enables them to easily prepare dishes in their home kitchens.
The design process began with a detailed competitor analysis and understanding the needs of future users. A key step was developing interactive wireframes, which, through user testing, revealed areas needing improvement. The result was a modern and intuitive online space where users can quickly find the recipes they need using categories, filters, and sorting options.
We designed a user interface that seamlessly adapts to various devices. Thanks to its flexible structure and scalable graphic elements, the website is both aesthetically pleasing and fully functional on desktops, tablets, and smartphones.
Users can browse recipes as if they were flipping through a culinary album, searching by category, ingredients, or difficulty level. Each recipe includes detailed instructions, a list of ingredients, and a delightful story accompanied by photos.
We introduced advanced live search, significantly improving recipe discovery. Users can type just a few letters to instantly see a list of matching results.
The new precise filtering function allows users to quickly find content of interest. Filters work in real time, without needing to refresh the page.
We built an online store on the WordPress platform fully integrated with WooCommerce. The purchasing process was optimized, and we implemented features for automatically generating and sending download links for e-books.
Based on keyword analysis, search trends, and competitor activities, we developed an SEO and content marketing strategy. Its implementation, along with precise SEO optimization, significantly improved the website’s rankings and visibility in one of the most competitive market segments.
