Marketing strategy

or map to success

Precisely selected and planned activities,
that will permanently shape the perception of your brand.

Free consultation View realizations

Marketing? Start with a plan!

Straight to the point. We create marketing strategies with sniper precision. Why? Because we place great emphasis on specifying exactly: “to whom?”, “how?” and “when?”. Our activities are supported by thorough analyses of the market and competitive environment. We are recognized for communication “shots on the mark”. Check out what you will achieve with us!

You will reach new customers
We know how to connect your brand with its audience. You will expand your areas of outreach and gain customers who are not yet familiar with your brand, but have the chance to make a lasting connection with it.

Increase awareness
Your customers’ knowledge of product benefits is inextricably linked to better sales. We know how to talk about services and products to make them memorable.

You will build a strong brand
A strong brand is one whose custodians constantly observe the environment and listen to the needs of the audience. Empathetic to the audience and faster than the competition. This is the overarching goal of our strategies.

Manage your budget rationally
An element of our strategies is rational budget management. We pay attention not only to monetary resources, but also to human resources, adjusting activities to achieve maximum efficiency.

You will maintain a consistent vision
We make sure that your company’s communication never loses its consistent character. The recipient will always recognize that it is your brand, no matter what communication channel they encounter it in.

You will realize long-term
In our strategies we always look several steps ahead. We never lock ourselves into bubbles. We observe how the shopping habits of each generation change.

BRAND IN THE WORKSHOP

We start with a strategic dialogue

A good strategy cannot be copied. It is designed according to the personality of the brand and the lifestyle of the audience. That’s why we start with a workshop to get the best understanding of your product or service and the needs of your organization. Our proper “strategic answer” is always preceded by a series of important questions. They are an important starting point and guarantee a foundation in building a strong brand.

IMPLEMENT THE STRATEGY

We are with you every step of the way

We have worked out a new strategy together. What’s next? We continue to be with you. We prepare training courses, offer consulting and technical support. We clarify doubts and help you throughout the implementation of our proposed measures. Our full commitment is always included.

Step-by-step marketing strategy

Workshop

During our first meetings, we identify priorities and explore the nature of your brand. This is a time for an open exchange of ideas, allowing you to better understand the challenges you face.

In-depth analysis

We study your existing communication methods, competition and industry trends. We identify areas that are working and those that need improvement.

Strategy preparation

We create a detailed plan, taking into account long-term activities. We accurately select communication channels and advertising tools.

Marketing strategy presentation

We provide you with recommendations, clearly defined goals and steps for their implementation. Our presentation gives space for discussion, allowing you to fully understand the proposed plan.

Implementation of the strategy

We offer long-term support and training for your team. We accompany your company at every stage, offering advice and assistance.

What do you gain from a marketing strategy?

Free consultation

Long-term action plan

We think not only about what is happening in the industry here and now. We create long-term action plans, preceded by researching target groups and observing trends and changes in the market.

Unique language of communication

Direct or caring? Every brand has its own language. With us, yours will have a clear, recognizable and tailored to the audience. In other words: it will hit the tongues on its own.

Consistent graphic identity

We tame visual polyphony. We stand for graphic consistency. That way, no one will ever doubt that what they are seeing is your brand communication.

Technologies that drive us

This is what they say about us

Get to know the opinions of our customers

Due to the site’s increased accessibility, business has increased by about 30%. There’s been an increase in both site visitors and conversions. They were excellent at managing a timeline adjustment by communicating it to stakeholders and minimizing any disruption to the project.

Thomas Mikes

CEO w Big Rig World

They developed our marketing strategy, ran effective campaigns, and took care of our visibility on Google. Their actions brought us real results in the form of new customers and record revenues.

Marta Bednarska

Owner

IVN is an irreplaceable and proven partner in building our brand. They take care of our social media, paid campaigns, and support websites. Creativity, professionalism, and effectiveness of actions make us recommend their services with full conviction.

Paweł Latała

Marketing Director, Board Member

The IVN agency did a fantastic job creating our website. They effectively organized communication with different target groups, adapting the structure of the website to them. This strengthened our position in the market.

Elżbieta Krawczyk-Grzyb

Chairman of the Board