Case studies

E-commerce for a Swedish clothing brand

A platform designed with the brand's international growth in mind.

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SCOPE OF WORK

UX design
UI design
Development
E-commerce
Woocommerce
Analytics

From Shopify to WooCommerce

Strobe is a Swedish producer of ski and snowboard apparel and accessories. The brand emphasizes ecology and conscious consumption. Our goal was to deliver a scalable e-commerce platform that supports ongoing growth and meets the individual needs of customers.

Key goals and project challenges

Ensuring e-commerce platform scalability.
Adapting the store to Strobe’s sales and operational processes.
Simplifying management of the product catalog and multiple language versions.
Increasing the store’s performance and speed.
Optimizing the store for search engines (SEO).
Seamless migration to the new platform without data loss.
Improving the store’s interface.
Reducing operational costs.

Full control over the store: migration to WooCommerce

The migration from Shopify to WooCommerce unlocked new development opportunities. Full control over the store’s appearance and functionality now allows quick adjustments to meet dynamically changing business needs. The new structure simplified and streamlined the management of an extensive product catalog, particularly in international markets.

Moreover, WooCommerce provided the client with flexibility to personalize the shopping experience. The result? Increased customer satisfaction and higher engagement in the purchasing process.

Cost savings were another key outcome of the migration. Eliminating fixed fees and transaction commissions from Shopify significantly reduced operational costs, improving the store’s profitability.

Seamless online shopping experience

The migration to a new platform presented an excellent opportunity to simplify the purchasing journey. Our goal was to maintain a minimalist aesthetic while improving navigation and usability. The store is now faster, more efficient, and offers an even more intuitive and user-friendly shopping experience.

Intuitive content and product management

We created an intuitive system that enables editors to easily add and edit products. Content management no longer requires specialized knowledge or qualifications, allowing for quick adjustments to the offering to meet market demands.

International sales support

The new store facilitates efficient management of translations and currencies, while supporting local payment and delivery methods. Implemented geolocation automatically detects the user’s location and redirects them to the appropriate language version and currency for their region. This system ensures that customers can complete purchases easily and comfortably.

Integration with Adyen payment gateway

Adyen provides comprehensive online payment solutions, offering a wide variety of payment methods worldwide. Existing WooCommerce integrations didn’t support multi-domain stores, which was crucial for the client’s international growth. We implemented a payment gateway integrated with Adyen’s API, enabling Strobe to flexibly adapt to international market needs.

Improved store performance

Page speed is one of the most important factors affecting user engagement and conversion in e-commerce. We focused on improving performance by removing unnecessary plugins, optimizing code, and enhancing server infrastructure. As a result, the website loads faster, directly increasing completed transactions and improving customer satisfaction.

Comprehensive support and platform development

As part of our support services, we ensure continuous monitoring of the store, maintaining its stability, security, and availability. We offer SLA services that guarantee quick responses to issues and minimize downtime risk. We continually optimize functionalities and develop the store, supporting the client in entering new markets. Our approach enables quick responses to evolving business needs and effective scaling of operations.