Google Ads campaigns that attracted customers to a local car workshop
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SCOPE OF WORK
Car Serwis Bartłomiej Szczerbak has been providing comprehensive automotive services for years, ranging from diagnostics to repairs of various vehicle models. Until now, the workshop primarily operated locally, focusing on the Rudawa area. Our goal was to expand Car Serwis’s reach beyond the local area and attract new customers.
We started with a thorough analysis of the existing website. Our goal was to transform it into a more functional and attractive platform and prepare it for effective advertising activities. Here’s what we accomplished:
Using an analysis of local competition and the specifics of Car Serwis’s services, we created a Google Ads campaign strategy. We focused on promoting DPF/FAP filter regeneration and dynamic oil changes. Our strategy involved regularly adjusting ad content and budgets to meet changing customer needs and introduce new services.
After launching ad campaigns, we concentrated on increasing Car Serwis’s organic visibility and making it easier for customers to access the workshop’s offerings. A key step was creating and optimizing business profiles on industry portals and Google Business Profile. The result? More inquiries about services, increased website traffic, and strengthened trust in the brand among the local community.
Since 2018, we’ve been running extensive advertising efforts and managing Car Serwis’s online visibility. Effective keyword optimization, precise targeting, and attractive ad creatives have allowed us to increase ad click-through rates while reducing the cost per click. These campaigns have attracted new customers, increased website traffic, and generated a growing number of phone inquiries.
The improved website and launched campaigns delivered the desired results. Consistently executed activities have been attracting new customers to the workshop, with Google Ads campaigns being the main source of website traffic, accounting for as much as 84% of total site visits.
Calls generated
Cost per click
Cost per conversion
CTR of campaigns
