Digital marketing for the largest air conditioning company

How Gree Polska's effective marketing strategy attracted new customers and increased brand recognition.

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SCOPE OF WORK

Marketing Strategy
SEO (Search Engine Optimization)
Google Ads Campaigns
Meta Ads Campaigns
Social Media Management

Gree is the largest air conditioning company and the producer of one in every three air conditioners worldwide. The brand ranks first in device sales in Poland. Free Polska, the official representative of Gree in the Polish market, approached us to organize and optimize their digital marketing efforts.

Key goals and projects challenges

Developing a digital marketing strategy.
Increasing Gree’s brand recognition.
Boosting product sales in Poland.
Strengthening collaboration with installers.
Creating effective and cohesive communication.

Digital marketing strategy

We prepared a detailed digital marketing plan tailored to the specifics of the air conditioning industry, where seasonality plays a crucial role. This allowed us to strategically schedule activities to capture customer attention at the right moments.

The process began with an audit of previous activities, a competitive analysis, and a series of meetings with the Gree team to thoroughly understand the needs of two primary target groups: end customers and installers.

We provided a full range of services, including SEO strategy and content marketing, social media campaigns, Google Ads, and promotions on national portals.

DIGITAL MARKETING ROADMAP

SEM Campaigns
Social Media
SEO Content

We outlined the first promotional steps for Gree, including a budget that covered analytics, Google Ads, Meta Ads, and seasonal activities.

We defined a budget covering investments in analytics, Google Ads campaigns, Meta Ads, and seasonal activities.

We built a sales funnel, ensured cohesive strategies across social media platforms, and enhanced the content on their website.

Lead generation with Google Ads

We focused on understanding the purchasing journey and behavior of potential customers. Knowing that search engines are a key starting point for potential customers looking for air conditioning solutions, we ensured Gree ads appeared in top positions for the most important keywords.

Our efforts also included displaying banners on major national websites and YouTube. The result? Increased interest in the Gree brand among people searching for air conditioning and heating solutions, thanks to Google Ads campaigns.

Effective SEO optimization

We conducted a comprehensive optimization of the website’s structure, focusing on headers, meta tags, and internal linking. We continuously monitored keywords, dynamically adapting content to changing trends. The result? Regularly created valuable content that met user needs.

100% increase in keywords in the TOP 3
253% traffic growth on the website in one year
+268% users in 2021 compared to 2020

Direct answer results in Google

Through a carefully crafted content strategy, Gree Polska started securing top positions in Google’s Direct Answers — responses displayed at the top of search results. For key queries like “how to choose an air conditioner,” users immediately encountered Gree’s content, reinforcing their image as industry experts. This success was achieved through a synergy of detailed keyword analysis and creating valuable, engaging content tailored to audience expectations.

Social Media: A tool for building customer relationships

Regular and thoughtful management of social media channels allowed us to respond quickly to customer needs and effectively promote new solutions.

Our content on Facebook, Instagram, and LinkedIn reached different audience segments, strengthening relationships with both individual customers and business partners.

198.5% increase in reach in 2024
47% growth in LinkedIn followers
18% more followers on Facebook

Facebook Ads: the results of paid campaigns

We strengthened Gree’s position in the industry! A precisely designed Facebook Ads strategy generated significant growth in sales and inquiries. We managed seasonal, product-focused, and recurring campaigns targeting both individual customers and installers.