How we designed the new store for TheDOM

An online store for a brand that combines iconic classics with unique forms, breathing new life into items from the past.

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SCOPE OF WORK

Development
E-commerce
WooCommerce
Analytics
Support and Development

TheDom Store: born from a love for the timeless and classic. TheDom Store combines new items with vintage pieces, iconic classics with unique forms, and revitalizes legendary Polish designs. The client approached us with the need to launch an online store offering high-quality home accessories that, simply put, would sell. The previous platform hindered the brand’s growth and didn’t meet its business needs.

Key goals and projects challenges

Migrating to a platform with greater growth potential.
Increasing online sales and conversion rates.
Expanding available delivery and payment methods.
Integration with inventory and accounting systems.
Enhancing the store’s performance and speed.
SEO optimization.

TheDom designed for the most demanding customers

Our goal was to implement an online store that perfectly reflects the uniqueness of the offered products. Every detail was carefully considered to convey the brand’s character and make the shopping experience seamless for customers.

New possibilities with WooCommerce

The previous store, built on WIX, restricted the brand’s growth and didn’t meet the client’s increasing needs. WIX offers basic sales features, with limited options for customization, integration, and professional e-commerce development. By migrating to WooCommerce, we were able to showcase products in line with the brand’s vision, integrate the store with an ERP system, enable multiple delivery and payment methods, and introduce support for multiple languages.

Fast checkout with a mini cart

We implemented a mini cart feature along with a simplified, one-step checkout process. This allows customers to manage their cart without leaving the current page, shortening the shopping time and improving usability.

Gift cards – choose and give a unique present

We introduced a gift card feature, allowing customers to purchase cards for any amount and share them with loved ones. Gift cards can be easily redeemed during online checkout, with the card value automatically deducted from the total, ensuring a smooth and hassle-free transaction.

International sales support

We implemented geolocation to automatically adapt the store’s offering based on the user’s location. The system detects the region, currency, and language preferences, providing personalized shopping experiences regardless of the customer’s country of origin.

wFirma – ERP system integration

We integrated the store with the inventory and accounting system wFirma. The result? More efficient management of inventory, accounting, offerings, and sales processes.

“They fully understood our needs”

The IVN team built a store for us that not only reflects our vision but is also fast, intuitive to use, and perfectly integrated with our accounting system. At every stage of implementation, we could rely on their professionalism and attention to detail.